Category: Media
IAB’s Digital Scope: TV consumption, surpassed by the Internet one in Romania
Romanian internet users are spending over 5 hours a day hooked to the internet, browsing or using online services, as shown by Digital Scope, a study made by IAB Romania along […]
Romanian Agerpres launched a free-to-access public newsfeed
Romanian state news agency Agerpres launched, on Tuesday, a public feed meant for all publications who want to access for free moment’s most important news from domains like politics, economy, […]
mediaTRUST Romania – positive results in 2015, new services introduced
Romanian monitoring company mediaTRUST announced positive results for the end of the current year and continues to work to loyalize its clients by modernizing and continuously adapting its services and monitoring […]
Romanian market: Zelist Monitor and Klarmedia join forces to offer complete monitoring services
Zelist Monitor and Klarmedia closed a partnership and joined forces in order to provide monitoring for all relevant sources in traditional and digital press and social media With this partnership, the […]
Starcom MediaVest Group launched SMG Performance division in Romania
Starcom MediaVest Group launched a performance marketing division, SMG Performance, during an event where it also presented the first SMG Experience Map in Romania, a consumer journey research on smartphones. SMG […]
PwC report: Digital fuels growth in Africa’s entertainment and media industry
After more than a decade of digital disruption, the African entertainment and media industry has entered a new landscape – one where the media is no longer divided into distinct […]
Business Review gives sense to Romanian contrasts, in a campaign signed by CohnandJansen JWT
CohnandJansen JWT signs the first image campaign for Romanian publication Business Review. Positioned as the first business magazine of English language in Romania dedicated to expats and businessmen, Business Review decodes the […]
M&C Saatchi unveils London’s 1st artificial intelligence poster campaign
M&C Saatchi has created the first ever artificially intelligent poster campaign in the world, which evolves unique ads based on how people react to it. The technology works by using […]
RTB House builds up in Greece and is represented locally by Alexandros Rigas
RTB House – a tech company specializing in display advertising precisely tailored to the users’ interests – continues to expand its business abroad and employs yet another local online industry […]
Oxygen became member in Romanian Transmedia Audit Bureau (BRAT)
Romanian independent agency Oxygen, provider of integrated communication solutions with focus on digital, became member of Romanian Transmedia Audit Bureau (BRAT), as part of company’s strategy to develop its capabilities […]