Category: Media
Geometry Global Bucharest & McCann Erickson Bucharest – Tuesday’s winners @ Cannes Lions
The RGB News – a Geometry Global Bucharest campaign that promotes blood donations by showing people how life would literally be without red – is an idea developed by Mihai Fetcu and […]
ZenithOptimedia report: Internet use to drive 1.4% increase in media consumption in 2015
People around the world will spend more than eight hours a day consuming media this year. According to the Media Consumption Forecasts report by ZenithOptimedia, people will spend an average […]
Inaugural FEPE International’s Lifetime Achievement Award goes to Jean-Claude Decaux
Jean-Claude Decaux, founder of the Global Out of Home company, the world’s largest, has won FEPE International’s inaugural Lifetime Award. FEPE International’s president Antonio Vincenti said: Since it’s FEPE’s […]
Chargeads launches Song, the first native advertising network in Romania
Song is open to all quality digital content producers, with national or local target. Chargeads announces the launch of Song, the first native advertising network in Romania. With participation of the […]
#MFB2015: Romanian media market, on the growing trend
Romanian Initiative Media, part of Interpublic MediaBrands, launched the 19th edition of Media Fact Book (MFB), the only analysis offering a complete and objective x-ray for the Romanian media industry. […]
Programmatic advertising, a radical game changer for online industry, to be discussed at #ICEEfest
One of the most important subjects to be discussed at ICEEfest 2015 is Programmatic advertising, the totality of technologies and processes that automatize the process of buying, placing and optimizing the online […]
Romanian MediaCafe becomes ChargeAds, consolidates its local operations
MediaCafe rebranded in ChargeAds on the Romanian market, consolidating its operations within one of the most important providers of Programmatic Trading in Europa Consolidating its local operations under the new brand, Mediacafe asimilates the Yahoo! partnership in […]
Lucian Romascanu, appointed Country Manager for Romania at TailWind
TailWind, Think Digital Group’s Programmatic Trading and Ad-Tech Solutions specialized company, expands its operations in Romania and appoints Lucian Romascanu to be its Country Manager. Lucian Romascanu, a graduate of ASE Bucharest which holds […]
Romanian BRAT introduced a new category of members, PR and creative agencies
The Managing Board of Romanian Transmedia Audit Bureau (BRAT) decided to introduce a new category of members, namely PR and creative agencies, according to a decision made on May 13th. Simultaneously, […]
Constantine Kamaras: New journalism must rely on accuracy and high editorial standards; when it comes to building a solid editorial business, clickbaiting is futile – and wrong
Constantine Kamaras, Chairman of the Board IAB Europe and Vice Chairman 24 Media Greece, thinks that many things have changed during the last few years when it comes of new […]