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From Price to Value: Secom® and Sonica Works Bring the Differentiating Criteria to the Forefront with the New “Secom® Standard” Platform

Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

Category: Digital & Media

Photo by Daniel Gzz on Unsplash

“Turn up the volume of nature” for WWF, a campaign made by ThinkDigital Romania for 18 European countries

ThinkDigital Romania and WWF give you the opportunity to participate at the biggest symphony made by nature sounds, as ICEEfest.com informs. The campaign’s purpose is to draw attention to the […]

May 28, 2016April 12, 2017 Cristina Blanaru Creativity, Digital & Media

RTB House enters Taiwan

  After several months of operation in APAC, RTB House – a tech company specializing in sophisticated retargeting scenarios and operating worldwide – has opened offices in Taiwan. This is […]

May 25, 2016May 28, 2016 Cristina Blanaru Business, Creativity, Digital & Media

IAB: European online advertising surpasses TV, record annual spend: €36.2BN

IAB Europe announced, at the 10th edition of its annual Interact conference, that online advertising grew 13.1% to a market value of €36.2bn in 2015 surpassing the €33.3bn European TV […]

May 11, 2016April 12, 2017 Cristina Blanaru Creativity, Digital & Media

 Fresh bread smell, used to promote Lidl’s bakery in Bucharest’s subway

Between April 4th – May 4th, Initiative Romania, with help from experiential marketing company Motion Vision Communication (MV.com), invaded Bucharest’s Mihai Bravu subway station with fresh bread smell in order to promote Lidl’s bakery. […]

May 10, 2016May 22, 2016 Cristina Blanaru Creativity, Media, OOH / DOOH

Future’s tech, in Romanian capital for Bucharest Technology Week

In May, Bucharest holds Bucharest Technology Week, when, between May 23 – 29, over 30 events targeting general public will take place, along with thematic business conferences and an interactive tech exhibition. […]

May 8, 2016 Cristina Blanaru Business, Digital & Media, Events, ITC, Marketing

ITV creates feature length commercial to mark Queen’s 90th birthday

To mark the Queen’s birthday, ITV has announced it has developed and created a unique feature-length commercial which will air in The Queen’s 90th Birthday Celebration program, hosted by Ant […]

May 6, 2016 Cristina Blanaru Creativity, Events, Media

Shortlist of finalists announced for IAB Europe’s 6th edition of Research Awards

IAB Europe announced the shortlist of finalists for its 2016 Research Awards. Category: Brand Advertising Effectiveness: comScore & News UK: Project Footprint – Exploring Consumers’ Online & Offline Behaviours Facebook: Wising up to […]

April 29, 2016 Cristina Blanaru Creativity, Digital & Media

RTP created CARmojis app for California Association of Realtors

Red Tettemer O’Connell + Partners (RTO+P) created for California Association of Realtors (C.A.R.) a fully customized emoji keyboard and sticker application, CARmojis app, available through the App Store and soon to come on Google Play. […]

April 28, 2016April 29, 2016 Cristina Blanaru Creativity, Digital & Media

Boost the News, to predict number of readers for online articles and estimate the potential reader base

Warsaw-based start-up creation, Boost the News is a new media monitoring tool which just launched its free beta version in order to help the professional from the communication field that […]

April 22, 2016June 4, 2016 Cristina Blanaru Digital & Media, Media

Bitdefender and MSLGroup The Practice hit the Fortresses’ Road

To mark the launch of Fortresses’ Road app, Bitdefender and MSLGroup The Practice organized, in Romania, the Transylvanian Fortresses’ Tour, aiming to add value and bring back into the spotlight Romanian touristic landmarks […]

April 22, 2016June 4, 2016 Cristina Blanaru Digital & Media, PR

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