Category: Digital & Media
Photo by Daniel Gzz on Unsplash
“It’s never lupus!” Or is it? GMP PR “infected” Romanian blogosphere to raise awareness on lupus
To raise awareness over the symptoms of the most difficult to diagnose disease, lupus, GMP PR initiated a flash information campaign that determined 20,000 Romanians to enter the website www.infolupus.ro in just […]
ICEEfest: The main themes
ICEEfest transforms Bucharest again into the capital of CEE’s internet. The event will take place next week, on June 12-13, Grand Cinema & More Baneasa Shopping City, where over 2,000 […]
MFB 2014: Romanian media market expected to remain stable in 2014
Romanian media market is expected to remain stable in 2014, after the continuous decrease posted since 2009 and a flat evolution in 2013, Initiative’s Media Fact Book 2014 estimates. From 2007 to […]
Initiative Romania launched Media Fact Book 2014 and predicts the start of media’s programmatic era
Initiative Media, part of Interpublic MediaBrands and active in Romania as part of Lowe Group, launched Media Fact Book 2014, the 18th edition of the only report that offers an […]
SeniorHyper developed a new app for Airwaves
SeniorHyper developed a new Facebook app for Airwaves, “Blow the prize”, which dares all product’s fans to enter the competition to win chewing gum for 3 months or a inflatable […]
MRM Worldwide Romania launched “Control your bank” campaign for UniCredit Ţiriac Bank
MRM Worldwide Romania and UniCredit Tiriac Bank launched the digital campaign “Control your bank”, an innovative 2nd screen campaign developed to underline the easiness users can control their banking operations using […]
BETC and Ubisoft orchestrated an “Amazing Street Hack” for Watch Dogs
BETC and Ubisoft wanted to know what would happen if random passersby were tricked into thinking they were controlling the world around them with their smart phone. So they got […]
Periscope rebranded Brach’s candies, created a new website
Ferrara Candy Company and Periscope launched a new brand campaign, including a new Brach’s website. The new brand campaign, “Break Out the Brach’s,’ calls to mind moments to celebrate and the […]
Hashtag, selfie, gamification and crowdfunding – new words in Meriam-Webster dictionary 2014
Hashtag, selfie, and tweep joined over 150 new words and definitions added to Merriam-Webster’s Collegiate Dictionary in 2014, already available in print and online – www.Merriam-Webster.com. The new additions to America’s best-selling dictionary reflect the […]
Media Investment, Zenith Media and OMD – top media agencies in Romania, according to RECMA
Media Investment, Zenith Media and OMD are the top media agencies in Romania, according to RECMA rankings, made annually for each country and that analyses, considering 14 criteria, the professional […]