Alexandra Iordachescu appointed Brand Lead Starcom Romania
Publicis Groupe Romania announced today that Alexandra Iordachescu has been named Brand Lead for Starcom Romania. Prior to her new assignment, Alexandra was the Digital Media Director of Starcom Romania […]
Campaign for skin cancer’ prevention and diagnose, from L’Oreal Romania
Until July 15, Romanians in over 50 cities can check for free if they are exposed to the risk of developing skin cancer. During Solar Protection Days, a campaign from […]
Publicis signs April’s Best Work in the Top 3 ADC*Ro
April brings 9 agencies with 11 works in Top 3 ADC. The best executions on TV, Digital and Outdoor, as well as The Work of the Month that went to […]
LaDoiPasi’s latest campaign aims to build and maintain positive relationships with current partners
The retailer METRO Cash & Carry launched, for the franchise network LaDoiPasi, a new campaign under the slogan “We’re part of the community”, signed by Porter Novelli Romania. The project […]
Fashion Days joins 2Performant
Starting June 2019, Fashion Days, the biggest fashion online retailer in Romania, enters 2Performant’s network, affiliate & influencer marketing network with activity in Central and Eastern Europe. The representatives of […]
Eurostat Statistics: In 2018, at least one in four EU businesses advertised on the internet
According to EACA, the internet has become an essential component of communication across the globe between marketers, advertisers and customers. More specifically, websites have become customers’ first port of call for seeking information […]
McCann PR launches the first three ATL campaigns for Biofarm
McCann PR, the first integrated communication campaign, started in 2018 the collaboration with Biofarm, one of the first Romanian drugs and food supplements’ producer. The partnership with Biofarm refers to […]
FCB&FiRe Spain and leading spirit brand Larios create a specially commissioned Warner Music track and music video
In 2018, after a four-way pitch, Larios appointed branded entertainment agency FCB&FiRe to bring to life the “Mediterranean Spirit”, embodied by the leading Spanish gin brand. The agency has this […]
TBWA\Dublin’s campaign says there are ‘No Excuses’ for sexual harassment and violence
Creative agency TBWA\Dublin launches a compelling new campaign for the Department of Justice and Equality. The two campaign films aim to address the lack of awareness of sexual harassment and […]
Mihai Visan, appointed Head of Trading at GroupM Romania
GroupM Romania, part of WPP, announced the appointment of Mihai Visan as Head of Trading within the company. Visan has over 20 years of experience in advertising and, previously, he […]