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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Romania: ThinkDigital will elaborate and implement the social media strategy for European Parliament elections

Romanian ThinkDigital won a pitch to elaborate and implement the social media strategy for the European Parliament – Liaison Office in Romania for the elections on May 26th. ThinkDigital will […]

February 28, 2019 Cristina Blanaru Business, Comm & Politics, Creativity, Digital & Media, Social Media

South Africa: Toyota SA launches new Corolla Hatch with TVC from FCB Joburg

Toyota South Africa and FCB Joburg have launched the all-new Toyota Corolla Hatch with a 30-second television commercial directed by Your Girlfriend’s Morgan Dingle and supported by an integrated campaign […]

February 28, 2019 Cristina Blanaru Ads, Creativity

Dairygold and ROTHCO continue Make a Minute for The Good Stuff Campaign with ‘One Magical Minute’

In an extension of Dairygold’s ‘Make a Minute for The Good Stuff’ campaign, creative agency, ROTHCO, have released a touching 40-second TVC ‘One Magical Minute’, which seeks to show the […]

February 28, 2019 Cristina Blanaru Ads, Creativity

Splash Worldwide launches as creative tech company with world-leading creative, production and tech capabilities

Splash Worldwide CEO Paul Stonebridge and his colleagues are very proud to formally unveil their new positioning, tagline (“Unleash Creativity”), visual identity system, and website. “Splash has now transitioned from […]

February 28, 2019February 27, 2019 Cristina Blanaru Business, Creativity

Spring IT – a SiSC Bucharest project – prepares for its 8th edition

Students’ Union from Romanian Cybernetics, Statistics and Economic Informatics (SiSC, part of Romanian Academy for Economic Studies – ASE) annonces the 8th edition of its Spring IT project. SiSC, the […]

February 27, 2019 Cristina Blanaru Business, Education, Events, Marketing

Zenith: Brands must rethink targeting to embrace personalisation

Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth. Targeting by age is […]

February 27, 2019 Cristina Blanaru Business, Marketing, Studies

Claritas study: Average Asian American household Makes $116,319, +36.9% income than the typical U.S. household 

Claritas, LLC, a marketing leader that helps companies find and win their best customers, just unveiled a new report, The Asian American Market Report. This report provides never-before-available insight into […]

February 27, 2019 Cristina Blanaru Business, Marketing, Studies

Reporters Without Borders Germany and Serviceplan turn fonts of banned newspapers into #fontsforfreedom

More and more media organizations are censored or closed and journalists arrested. These are drastic measures taken by oppressive regimes to limit freedom of press. As a reaction Reporters without […]

February 27, 2019 Cristina Blanaru Creativity, Marketing

Romanian Saatchi & Saatchi + The Geeks recruited Bogdan Costin to take over as Creative Director

Bogdan Costin is the new Creative Director at Romanian Saatchi & Saatchi + The Geeks and takes over the creative reins with the mission to coordinate and supervise creatively agency’s […]

February 27, 2019October 22, 2019 Cristina Blanaru Business, Creativity, People

Perceptum partners with the pan-regional programmatic marketing leader, Eikon Digital

The online advertising market in Romania continues to grow in 2019, after in 2018 the revenues were estimated at over EUR 50 million. The programmatic marketing remains the biggest global […]

February 27, 2019October 22, 2019 Romanita Oprea Business, Creativity

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