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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Ioana Zamfir, appointed Creative Director at Centrade | Cheil

Romanian advertising agency Centrade | Cheil has consolidated its creative capabilities by recruiting Ioana Zamfir as Creative Director. With a rich background, Ioana’s role will be to raise the agency’s […]

May 11, 2018June 28, 2018 Cristina Blanaru Business, Creativity, People

Bitdefender study: Over 25% of Romanian urban homes are smart. Smart TVs, most used.

Around 28% of Romanian urban homes have at least 4 intelligent devices connected to the internet, as a Bitdefender study shows. The intelligent devices owned by the families that participated […]

May 11, 2018June 28, 2018 Cristina Blanaru Business, Digital & Media, ITC

L’Oreal and Avon appoint, respectively switch PR agencies on Romanian market

Summer started with changes on the Romanian cosmetics market, at least when it comes of handling communication for the biggest companies in the sector. Two of the biggest actors in […]

May 11, 2018 Cristina Blanaru Business, PR

Irina Scarlat, ex-Lead Marketing Manager Uber, to head Revolut’s operations in Romania

Revolut, that recently attracted Serie C investments worth $250M, recruited Irina Scarlat, former Lead Marketing Manager Uber, to handle its operations in Romania from the position of Country Manager. The […]

May 11, 2018June 28, 2018 Cristina Blanaru Business, People, Start Up

Media iQ becomes MiQ and repositions to become leading marketing intelligence company

Media iQ launched recently its new brand identity, MiQ, repositioning itself as the leading global Marketing Intelligence company. MiQ is one of the first companies in the media and marketing […]

May 11, 2018 Cristina Blanaru Branding, Business

Happiness and Parents of the Road Victims present ‘Behind the numbers’  

Parents of Road Victims’ have teamed up with FCB alliance agency Happiness to launch a year-long radio campaign you’d rather not hear. Because every time it airs, somebody just died […]

May 11, 2018June 28, 2018 Cristina Blanaru Ads, Creativity, CSR

Publicis Media Exchange promotes Erica Taylor to Managing Director

Publicis Media recently announced the promotion of Erica Taylor to the role of Managing Director, PMX UK. In her role, Taylor will oversee the group commercial trading and operational models […]

May 11, 2018 Cristina Blanaru Business, Creativity, Media, People

Romanian Customer Care Conference & Expo 2018, focused on the imperative to be aligned to market changes

Romanian Customer Care Conference & Expo tool place in the second part of April, in Bucharest, and focused on the imperative to be aligned with the market changes and people’s […]

May 11, 2018 Cristina Blanaru Business, Events, Marketing

Twisted Hyper-Real Illustrations for Pro Wildlife Put Animals in Dead-End Jobs

Wild animals take the jobs that humans don’t want in a twisted new print campaign by agency AvL/Saint Elmo’s for nature conservation organisation, Pro Wildlife. The thought-provoking adverts encourage holidaymakers […]

May 11, 2018May 22, 2018 Cristina Blanaru Ads, Creativity, CSR

A renewed Appelsap remains of and for creative street culture

Appelsap marks 18th year and coming-of-age anniversary by paying homage to Hip Hop and the generation who has grown up with the festival. The new campaign, including a 60-seconds film […]

May 10, 2018May 14, 2018 Cristina Blanaru Creativity

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