Tag: advertising
Michelin and Petrom, together in a promo campaign orchestrated by More Than Pub
Michelin and Petrom are partners in a promo campaign orchestrated by More Than Pub, that runs under the slogan “Petrom fuels you and Michelin equips you”. The campaign started on […]
Propaganda made an unusual promotion for a Romanian series that HBO will start broadcasting in December
A Romanian series that will be broadcasted, for the 1st time, on HBO in December, has in the main role Marcel Iures, the “bad guy” from quite a few international […]
BBC World Service considers hosting ads on its websites
BBC’s director of global news, Peter Horrocks, said that BBC considers introducing ads on some of the World Service’s 31 foreign-language websites, in a “seismic shift” of the organization, Media […]
Tempo Creative Group and “Decat o Revista” launched an advertising project together
“Decat o revista”, a Romanian magazine that promotes quality journalism, launched, together with Tempo Creative Group, an advertising project that will see all the advertising in a magazine edition being […]
McCann Erickson developed the 1st campaign for Imunogrip
McCann Erickson Romania developed its 1st communication campaign for Imunogrip, products protecting against cold and flu from Labormed. The campaign started on September 27th and runs until the end of […]
Mobile Ad Spending in US – Up 80% in 2010, will surpass $1BN in 2011
Mobile ad spending in US increased substantially in 2010, according to US ad spending estimates by eMarketer. According to these estimations, mobile ad spending will be up 79% to reach […]
Eurobest introduces The Future Creative Leaders Program
The creative advertising and communications festival Eurobest and Berlin School of Creative Leadership are launching a brand-new venture, The Eurobest Future Creative Leaders Programme (EFCLP), an intensive four-day training initiative […]
Romanian agencies Scala JWT and Cohn&Jansen merge, forming Cohn&Jansen JWT
Romanian agencies Scala JWT and Cohn&Jansen merged after their shareholders took a decision in this direction, according to a press release. The new agency will activate under the name Cohn&Jansen […]
Nielsen: Signs of growth for global ad spending
Global ad spending continues its recovery from the 1st half of the year, while US ad spending showed a 3.8% increase compared to last year, according to Nielsen Company. On […]
Bits 03.10
Media Cafe and Yahoo launched yahooadvertising.ro (IqAds) Griffon & Swans promote Enciclopedia Universala Britannica collection, distributed by Jurnalul National (IqAds) Orange Romania became a member of IAB Romania (IAB Romania) […]