Tag: beer
Evgeny Razzhivin, the designer with best beer expertise in CEE
Cocoon Group, international branding agency with roots in CEE, is familiar with the region’s beer brands as, according to group’s estimation, over 200 beer projects have passed, in the past […]
Trends concerning beer in CEE: Separating the Future from the Fads
Over the past few years, CEE beer brands had to deal with many dramatic adjustments, with changes related to product, business, and market behavior across the region. Changing habits or […]
real-, chills down summer heat launching the beer promotions season
real-, decided to fight against hot torrid Romanian summer and July’s unbearable heats by coming up with cold beer, as it introduced promotional offers for tens of types and brands […]
DDB claims enigmatic “Ethel’s Brew” beer launch at Cannes Lions 2012
DDB Worldwide unveiled it is the agency responsible for Ethel’s Brew – a new beer recently introduced at the Cannes Lions 2012. Featuring the tagline “Go Out With a Bang”, […]
UPDATED: Redd’s Cranberry, flavoured with a brand activation from the Practice
(adds statements, info about the campaign and involved agencies) Ursus Breweries, Arsenoaiei & Matasel and The Practice, made a series brand activations in a few Romanian towns in order to launch […]
Skol Land, men’s special place, promised in a new Euro 2M image campaign for Skol
Beer brand Skol and Romanian advertising agency Papaya launched a new image campaign, with Euro 2M budget, targeting men that are burdened by responsibilities and need to escape from the […]
Romanian The Practice communicates for Peroni Nastro Azzuro, Redd’s and Grolsch
The Practice rounded its clients portfolio with 3 brands from Ursus Breweries – Peroni Nastro Azzuro, Redd’s and Grolsch, winning the accounts following a pitch that took place in February-April 2012 […]
GMP Advertising to handle Timisoreana and Ciucas (Ursus Breweries) creative accounts
GMP Advertising was appointed to manage the creative accounts for 2 brands of beer from Ursus Breweries, Timisoreana and Ciucas, following a pitch that started in August 2011. Ursus Breweries […]
Redd’s celebrates women through a new Romanian campaign
Redd’s celebrates women through a new campaign, that runs between March 1st and March 8th and includes prizes, events and loads of compliments. Created and managed by Draftfcb, “Compliments for girls” campaign […]
Campaign against binge driving, from Romanians Brewers, Police and CNA
For the 4th year in the row, Romanian Brewers Association, with the support of Romanian Police and CNA (Romanian National Audiovisual Council), is continuing the campaign targeting Romanian drivers to […]