Tag: BTL
Avon celebrated 15 years in Romania with a caravan handled by Propaganda Live
Avon celebrated 15 years of presence in Romania with the caravan “Happy Avon Day”, organized by Propaganda Live, the BTL division of Romanian independent agency Propaganda. For the caravan, Avon […]
Secret James Bond mission for Heineken, orchestrated by Wieden+Kennedy Amsterdam
Heineken launched a new TV and digital campaign previous to the release of Skyfall, the 23rd James Bond adventure movie, in which Daniel Craig brings his explosive portrayal of James […]
Romanian Smite and Colorbitor made the 1st AR app campaign, running in a Romanian oil stations chain
Romanian Smite and Colorbitor made the 1st AR app campaign, for Smite’s client Aloe Vera HKK. The Augmented Reality app is part of an activation campaign running in Rompetrol oil […]
UPDATED: Redd’s Cranberry, flavoured with a brand activation from the Practice
(adds statements, info about the campaign and involved agencies) Ursus Breweries, Arsenoaiei & Matasel and The Practice, made a series brand activations in a few Romanian towns in order to launch […]
Deslingual offered free clothes to 100 people from Bucharest that came to its store half-naked
100 Bucharest people with no inhibitions waited in their underwear the opening of Desigual store in Baneasa Shopping City to receive for free a full dress change. “You come half naked […]
Timisoreana Celebrations, developed and implemented by Mercury360 for the 4th year in the row
Romanian Mercury360, agency specialized in integrated marketing services, won the implementation for Timisoreana Celebrations series of events for Timisoreana beer brand (Ursus Breweries), most popular and best sold beer in […]
V+O launches Briefcase, with Dan Mogosanu – BTL Director
V+O Communication continues to expand its services after the launch, in 2011, of Bakers Digital Communication. This time, V+O launches Briefcase, BTL division that will help the agency satisfy clients’ […]
New biscuits from Kraft Foods Romania, promoted with an integrated marketing campaign
Kraft Foods Romania launched a new products in belVita Start biscuits range, available on the market either in 50 grams packs or in 300 grams boxes. The launch of the […]
Lowe & Partners appointed Mircea Sebe to head Lowe Vibe
Lowe&Partners appointed Mircea Sebe as BTL Director, teh 1st step in consolidating and expanding agency’s BTL division as Lowe Vibe. The decision to go further with the BTL division comes […]
Saatchi & Saatchi X unloaded Santa’s bag at Metro
Saatchi&Saatchi X unloaded Santa’s bag at Metro Cash & Carry, for a promo campaign that aims to raise awareness for Metro’s holiday offers. Santa’s bag unloaded at Metro campaign runs […]