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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Tag: campaign

“Criminals might know you better than you think” – a new campaign Groupama and Romanian Police

Groupama Asigurari, one of the leaders on Romanian insurances market, together with Romanian Police, launched the campaign “Criminals might know you better than you think”, scheduled to take place on Romania’s […]

April 17, 2014 Cristina Blanaru Creativity

An interactive Window of Hope, launched by Dorna as part of “Care for children” campaign

Dorna, a Coca-Cola Romania brand, expanded this year its promise to support premature born babies and their mothers and created the first interactive window in Romania, Window of Hope. This initiative […]

April 17, 2014 Cristina Blanaru Creativity, CSR

MOL and DDB Romania launched a new campaign to reward MOL’s clients

MOL and DDB Romania launched a new campaign aimed to reward the loyality of customers that are using MultiBonus card to fuel their cars in the national oil stations network. […]

April 15, 2014 Cristina Blanaru Creativity

Contextual campaign for Timisoreana, from GMP Advertising

 GMP Advertising and Timisoreana saluted, with a contextual campaign, European Union’s decision to eliminate the mandatory visa for travelling in European space for Moldavians. “We’re separated by a Prut, but […]

April 10, 2014June 9, 2014 Cristina Blanaru Creativity

Alison Brie and Adam Scott make a party “Exclusively for everybody” with Smirnoff

Smirnoff Vodka, Diageo brand, launched a new international campaign, “Exclusively for Everybody”, staring Alison Brie (NBC’s Community) and Adam Scott (NBC’s Parks and Recreation). Smirnoff’s campaign, that promotes also responsible […]

April 10, 2014June 17, 2014 Cristina Blanaru Ads, Creativity
Hochland pack shot. Source: Brands&Bears

Hochland cheese – new campaign in Romania with Brands&Bears, Interactions, The Practice and Media Investment

Brands&Bears made the TV ad for Hochland’s repositioning on the Romanian market, in a campaign that focuses on product’s taste and trustfulness and in which were involved other 3 Romanian […]

April 8, 2014April 8, 2014 Cristina Blanaru Ads, Creativity

New Pepsi global campaign celebrates football’s rhythm

Pepsi launched its new global campaign centered on football, starring  Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and Leo Messi. The campaign brings together football world and music […]

April 3, 2014June 9, 2014 Cristina Blanaru Ads, Creativity

New campaign for Air France: “Air France, France is in the air”

Air France launched a new ad campaign, “Air France, France is in the air”, a new signature part of airline’s ambitious Transform 2015 program. The change comes 15 years after […]

April 3, 2014June 17, 2014 Cristina Blanaru Ads, Creativity

XFinity series marathon, promoted with a campaign signed by Goodby Silverstein & Partners

Goodby Silverstein & Partners created, for Xfinity, a campaign to promote series by helping the fans really immerse in the lives and milieus of their favorite characters. For the entire […]

April 3, 2014June 9, 2014 Cristina Blanaru Ads, Creativity

Romanian Lowe&Partners and New Age Media created a new campaign for Tic Tac

Tic Tac and Romanian Lowe&Partners, together with New Age Media, prepared a new campaign to promoteTic Tac Strawberry Mix. How would the playful candies communicate otherwise than by being present in […]

April 3, 2014 Cristina Blanaru Creativity

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