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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Tag: campaign

Romanian DDB rewrites Holidays wishes in a new Skittles campaign

Romanian DDB, part of thegroup, launched the campaign “Ho-ho-ho the Rainbow!” for Skittles, a first in the local communication for Wrigley Romania’s brand. The outdoor campaign for winter holidays rewrites the […]

December 12, 2013December 16, 2013 Cristina Blanaru Creativity

L’Oreal Paris Romania and McCann Bucharest launched the campaign “The story of your beauty”

L’Oreal Paris Romania and McCann Bucharest launched the campaign “The story of your beauty”, supported by the brand Accord Parfait. The campaign aims to prove the diversity of Romanian women’s […]

December 12, 2013January 29, 2014 Cristina Blanaru Ads, Creativity

Medic One, two lines or about a woman’s fight with herself

“Two lines” is a theater play written “on demand”, after an idea that came from Medic One – health communication agency -, and is part of plays’ schedule at Godot […]

December 12, 2013December 16, 2013 Cristina Blanaru PR

Andreea Raicu, image for an Oriflame perfume in Romania

Andreea Raicu is the image of VIP Night perfume, in the newest campaign made by Romanian independent agency Sister for Oriflame Romania. By signing the campaign, Sister enters the cosmetics […]

December 12, 2013January 29, 2014 Cristina Blanaru Creativity

Fred & Farid Shanghai made qilins real to promote a jewelry brand

In the Chinese competitive luxury market, there was little place for the original, modern but unknown high-end jewelry brand Qeelin. Fred&Farid noticed that the name – Qeelin – was inspired from […]

December 9, 2013January 29, 2014 Cristina Blanaru Case Studies, Creativity

Draftfcb Bucharest signs the promo campaign for a new original HBO production, “Stay with me”

Starting December, HBO and Draftfcb invite the Romanian public in front of their TVs, to watch a new and original production HBO Europe made in Romania. The campaign to promote the […]

December 4, 2013 Cristina Blanaru Creativity

Lowe&Partners, GolinHarris and Initiative signed a “problem solving ” campaign for tocmai.ro

Lowe&Partners, GolinHarris and Initiative signed a “problem solving ” campaign for tocmai.ro, bringing Varu’ (The Cousin) in the scene, an all-problems solver that finds everything one needs at the right […]

December 3, 2013December 3, 2013 Cristina Blanaru Creativity

Dero (Unilever) has a new national campaign in Romania – “The bracer that unites us”

Dero (Unilever) has a new national campaign in Romania – “The bracer that unites us – that encouraged Romanians to wear the national colors as bracelet on Romania’s national day. […]

November 29, 2013January 29, 2014 Cristina Blanaru Creativity

Happiness Stock Exchange – an Ogilvy & Mather Romania and Daruieste Viata association

Happiness Stock Exchange was launched on November 28th, at Romania’s National Bank, and is an online platform to gather funds that would be used to buy equipment for oncology departments […]

November 29, 2013December 3, 2013 Cristina Blanaru Creativity

Crowdfunding initiative for a Brown Friday

Saatchi & Saatchi Singapore and the World Toilet Organization have launched a crowdfunding initiative to improve sanitation for school children in South Africa. The tongue-in-cheek campaign hijacks the start of […]

November 29, 2013January 29, 2014 Cristina Blanaru Ads, Creativity, CSR

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