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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Tag: campaign

“The pulse of a new generation” – a Mercedes road show in 5 Romanian towns, with media support from GolinHarris

Mercedes-Benz organized a road show to present its new A Class cars in 5 Romanian towns. The new cars were introduced in Romania in September, with the launch campaign “The […]

November 15, 2012December 5, 2012 Cristina Blanaru Business, Events, Marketing, PR

Ogilvy Bucharest presents a Surprising Mix from Poiana

Ogilvy&Mather Bucharest signs the communication campaign for the newest product from Poiana chocolate brand, a product in Kraft Foods Romania’s portfolio. This autumn, the brand surprised its consumers by launching […]

November 13, 2012November 13, 2012 Cristina Blanaru Ads, Creativity

Bogdan Naumovici and his ideas shop 23 sign the new Flanco campaigns

Bogdan Naumovici and his creative ideas shop 23 sign, from now on, the new campaigns for Flanco. The creative and strategic sides for Flanco campaigns will be made by 23 Communication Ideas, […]

November 13, 2012December 23, 2012 Cristina Blanaru Ads, Business, Creativity

Over 15,000 Romanians, involved in the educational campaign “Wash your hands correctly”

GolinHarris and Colgate-Palmolive continued also this year the educational campaign “Wash your hands correctly” for Protex. On October 15th, the international day of hand washing, the agency managed to collect […]

November 13, 2012December 23, 2012 Cristina Blanaru Case Studies, PR

VEKA and Lowe – Champion of My Soul campaign

Context: VEKA is a German brand, global leader on PVC systems for doors, windows and shutters Objective: Considering the context, the dare was to consolidate a clear image for VEKA brand in […]

November 12, 2012March 20, 2013 Cristina Blanaru Case Studies

Ogilvy signs the communication campaign for Ford B-Max in Romania

Ogilvy Romania created the communication campaign for Ford B-Max, after car’s launch in Romania. The idea of promoting the product – an ingenious, sports, compact car, with technologies previously available […]

November 5, 2012November 19, 2012 Cristina Blanaru Ads, Creativity

You follow us, we follow you – how a pizzeria gets more followers on Twitter

Mellow Mushroom is a pizza place with a laid-back Hippie mentality and a rather stoned-looking mushroom for a mascot. As it expanded to 130 stores in over 100 US cities, […]

November 2, 2012October 15, 2020 Cristina Blanaru Ads, Creativity, Digital & Media, Social Media

Graffiti BBDO and Petrom launched a new communication campaign

Graffiti BBDO and Petrom launched a new communication campaign that bring into the spotlight the respect for responsible leaders and for the inspiration they offer to the ones around them, […]

November 1, 2012November 10, 2012 Cristina Blanaru Ads, Creativity

Avon Cosmetics and Starcom MediaVest launch a new edition of breast health campaign

For 10 years, Avon Cosmetics Romania and Starcom MediaVest Group are supporting “Campaign for breast health”, that aims to educate and inform on breast cancer. This year’s edition of the campaign […]

November 1, 2012November 10, 2012 Cristina Blanaru CSR, Marketing

A global photo project for Montblanc, signed by demodern Koln

Digital experts at demodern Koln are developing and launching a global app-based photo project “The Montblanc Worldsecond“, for the luxury watchmaker Montblanc. The app will come up with the ability […]

November 1, 2012November 10, 2012 Cristina Blanaru Creativity, Digital & Media, Social Media

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