Tag: campaign
The Saga of the Story Seekers
Story Seekers, a campaign developed by GMP PR and IREX Foundation, was the 1st campaign that promoted public libraries in Romania and won, recently, a Silver Excellence Award at Romanian […]
Saatchi&Saatchi shows how life is without cash, in a campaign for Raiffeisen
Saatchi & Saatchi signs “Life without cash“, the new Raiffeisen Bank campaign. Launched in the start of October, it includes a mix of communication channels, including an online platform, OOH […]
BBDO Group Romania signs a new campaign for Volksbank
BBDO Group Romania continues the strategy adopted in 2011, according to which Volksbank salutes people that rediscovered the simple joys in life. This time, a new campaign, taking place since […]
Publicis and Orange launched a new communication campaign for Colibri subscriptions
Publicis Bucharest and Orange launched a new communication campaign for Colibri subscriptions, that continue the idea “wherever you have internet, you have inspiration”, illustrating dynamically the way mobile internet helps […]
The Secret Service makes the breaks fun at Nescafe Alegria coffee machines
The Secret Service made a promotion for Nescafe Alegria coffee machines, promising “Coffee, not jokes, with prizes, not planes” and bringing entertainment in coffee breaks all over the place. This […]
bauMax and GMP continue to wear mustache
bauMax and GMP Advertising continue the promotional campaign “Mustache discounts”, following the success the 1st implementation of the concept had. Taking in consideration consumers’ demand, from one day of promotion […]
McCann Erickson Romania won Grand Prix at Cresta Awards 2012
McCann Erickson Romania and its campaign “Romanians are smart” (Client: Rom autentic brand, Kandia Dulce), won another trophy to its awards, namely the Grand Prix in Integrated Campaigns at Cresta […]
Heineken’s Crack the case hunt – won by a women
The green case holstered in Bucharest’s Old Town was finally opened on October 18, in an event involving bloggers, Romanian MC George Vintilă and a couple of hundred people all […]
Strauss Romania launches “Your Doncafé moment” campaign
Launched by Strauss Romania, the new campaign for Doncafé is mainly targeting women and specially working mothers, one of the main segment for Doncafé’s brand communication. Thus “Your Doncafé moment” […]
Zanussi helps Romanian students to keep tidy their rooms
After coming back to the University, 1st thing students do is to clean and than unpack. Zanussi launched the constest “Clean room? It’s simple”, a contest during which it rewards […]