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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Tag: campaign

Saatchi & Saatchi is implementing EU consumers’ informing campaign

Saatchi & Saatchi launched the most recent EU campaign targeting Romanian consumers. The campaign has offline and online components, including PR strategy, social media, media relations, events Under the tag […]

July 10, 2012August 22, 2012 Cristina Blanaru Ads, Creativity

Praktiker and Leo Burnett help you to afford stuff, even with small incomes

“Praktiker. You can afford it even with small income” is the new campaign launched by Leo Burnett and Praktiker Romania. The ad campaign aims to inform consumers about new price […]

July 10, 2012October 15, 2020 Cristina Blanaru All News

Live Inspire competition conclusion: Romanians are inspired

Intesa SanPaolo’s competition Live Inspire concluded that Romanians are inspired and announced that the banner generated by Internet users that entered the photo contest initiated by the group has a length of 56,000 […]

July 6, 2012August 22, 2012 Cristina Blanaru Business, Creativity

Leo Burnett made the 1st Momumentary for P&G’s campaign

Leo Burnett created for P&G Romania, under the concept of P&G global campaign “Thank You Mum”,  the 1st Momumentary, an inedite video material to illustrate the idea of the campaign […]

July 6, 2012August 22, 2012 Cristina Blanaru Ads, Creativity

Renault looks for 100 ambassadors of Olympic Values, together with The Practice, Digital Star and Starcom MediaVest

The Practice, Digital Star and Starcom MediaVest will handle PR, online communication and social media to support the partnership between Renault Romania and Romanian Sportive and Olympic Committee (COSR) in order […]

July 4, 2012August 22, 2012 Cristina Blanaru Creativity, Digital & Media, Media, PR

Colgate-Palmolive launched a CSR campaign to mark 20 years of being close to Romanians

Colgate-Palmolive decided to mark 20 years on Romanian market in a representative way for company’s activity by now, by donating 2% of whole sales made in July for the renovation […]

July 3, 2012August 22, 2012 Cristina Blanaru Business, CSR, Marketing

Dacia Lodgy’s launch campaign, signed by Graffiti BBDO

Graffiti BBDO created the launch campaign for Dacia Logy in Romania, that runs under the tagline “For families with big plans” and that targets families that want more. The campaign […]

July 3, 2012August 22, 2012 Cristina Blanaru Ads, Creativity

Scandia Sibiu celebrates Romanians everywhere, as it celebrates 90 years of presence on the Romanian market

Scandia Sibiu, a brand with tradition in Romania, celebrates 90 years of presence on Romanian’s lives and organized, on July 29th, a series of surprises in 5 Romanian towns (Bucharest, […]

July 2, 2012August 22, 2012 Cristina Blanaru Creativity

Friends Advertising signs the campaign to promote Adalbert’s Dream

The full service Romanian agency Friends Advertising signs the communication campaign for the movie Adalbert’s Dream, directed by Gabriel Achim. The campaign took place in May-June and lasted for 3 […]

July 2, 2012August 22, 2012 Cristina Blanaru Creativity

Papaya Advertising, in campaign to Save Rosia Montana

Credits: Papaya Advertising Robert Tiderle – Art director/Copywriter/Creative Director Ramona Sima – Account Director/Manager Production: Family Film, with Florin Serban – Director Another ad in the same campaign has Maia […]

June 30, 2012October 3, 2012 Cristina Blanaru Ads, Creativity

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