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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Tag: campaign

Educational campaign for future mums, launched by Medas at the opening of Medas Feminis

Medas clinic launched the educational campaign for future mums “Prepare for a new life!”, to mark officially the opening of the new Medas Feminis, that is specialized in pregnancy and […]

June 26, 2012July 6, 2012 Cristina Blanaru Events, Marketing, PR

Saatchi&Saatchi launched a football-themed communication campaign for Nutline and Chio

Saatchi & Saatchi launched a new communication campaign in Romania for Nutline and Chio brands, that has in center the European Football Championship, a time when football fans are watching […]

June 26, 2012July 6, 2012 Cristina Blanaru Ads, Creativity

European Commission launches “Science: it’s a girl thing!” campaign

European Commission launches “Science: it’s a girl thing!” campaign as women continue to be under-represented in research at a time when Europe needs more researchers to foster innovation and bolster its […]

June 22, 2012July 6, 2012 Cristina Blanaru Comm & Politics, Creativity

4 Romanian agencies worked on Experience Hotel for Grolsch (Ursus brand)

4 Romanian agencies worked on Experience Hotel for Grolsch (Ursus brand), with Grolsch Experience Hotel project surprising the relation between time and creativity through the eyes of 14 participants. The experiment, […]

June 20, 2012July 6, 2012 Cristina Blanaru Creativity, Digital & Media, Marketing, PR

Draftfcb signs Romanian communication for Pazo: Home of Excellence

Pazo Grup, known to home deco fans for its exclusivist portfolio, is communicating its products, starting this summer, under “Home of Excellence” concept, developed by Draftfcb and repositioning Pazo as […]

June 18, 2012July 6, 2012 Cristina Blanaru Creativity

UPDATED: Redd’s Cranberry, flavoured with a brand activation from the Practice

(adds statements, info about the campaign and involved agencies) Ursus Breweries, Arsenoaiei & Matasel and The Practice, made a series brand activations in a few Romanian towns in order to launch […]

June 18, 2012January 18, 2013 Newsroom Creativity, Digital & Media, Social Media

Many Shades of Gay – a cross media campaign from Attik and San Francisco AIDS Foundation

Attik worked closely with San Francisco AIDS Foundation and prominent health organizations to a new cross-media marketing campaign, “Many Shades of Gay“, with campaign’s mobile- and tablet-optimized HTML5 website being heavily […]

June 15, 2012 Cristina Blanaru Ads, Creativity

Belvita, touring Bucharest with bloggers and Bakers

Video Credits: Razvan BB Kraft Foods and Bakers Digital organized, on June 12th, in Bucharest, “belVita Start City Tour”,  during which almost 40 journalists and bloggers had a delicious outdoor breakfast […]

June 13, 2012July 6, 2012 Newsroom Creativity, Digital & Media, Social Media

Space for me, a G2 Romania campaign for Avon Cosmetics

G2 Romania made “Space for me”, recruiting campaign for AVON Cosmetics Romania representatives. The campaign made a campaign that invites future future representatives to interact with one of the known situations […]

June 13, 2012July 6, 2012 Cristina Blanaru Creativity, Marketing, Social Media

“Night Swimming” for Chevy Sonic via Goodby, Silverstein & Partners

Goodby, Silverstein & Partners made “Night Swimming” for Chevy Sonic, a spot directed by Bob Industries‘ Jason Reitman and edited by Kim Bica at Arcade Edit. Agency: Goodby, Silverstein & […]

June 11, 2012June 10, 2012 Cristina Blanaru Ads

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