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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Tag: campaign

Centrade Romania and Milka celebrated love in February

Centrade Romania and Milka celebrated love in February, with a campaign covering both the international Valentine’s Day and the local Dragobete. Because chocolate and love go hand in hand, “I love Milka” pralines were, in the campaign, […]

March 2, 2015 Cristina Blanaru Ads, Creativity

Cif continues to clean Romania in 2015, together with McCann and MRM

Together with MRM Romania and McCann Bucharest, Cif (Unilever brand) started, last year, a campaign aiming to clean the streets of aggressive language and images susceptible to influence in a negative […]

March 2, 2015 Cristina Blanaru Creativity

Lipton Sparkling Iced Tea, promoted with an ad signed by DDB New York

DDB New York signs a 30 seconds TVC promoting Lipton Sparkling Iced Tea, with the ad scheduled to premiere across a number of prime time and specialty networks on March 2nd.   […]

March 2, 2015July 13, 2015 Cristina Blanaru Ads, Creativity

Zulu launches humourous campaign for National Advertising Challenge

Zulu launched a new humorous campaign just in time for the National Advertising Challenge (NAC) to issue its annual creative briefs to Canada’s advertising community.   Nine briefs have been […]

February 26, 2015July 13, 2015 Cristina Blanaru Creativity

Centrade Romania invites consumers to live La Dolce Vita, in a campaign for La Festa

Romanian Centrade and the actress Alexandra Dinu bring to life a “dolce vita” experience in the most recent campaign for La Festa Cappuccino, which runs in Romania from February to April. […]

February 25, 2015July 13, 2015 Cristina Blanaru Ads, Creativity

Conversion launched #DragoBT, most loveful online campaign for Transilvania Bank

Romanian Conversion signs the digital communication strategy for the recent online shopping event in the banking sector, developed by Transilvania Bank on Dragobete (Romanian Valentine’s Day), #DragoBT. Campaign’s challenge was to transform […]

February 25, 2015July 13, 2015 Cristina Blanaru Digital & Media, Marketing, Social Media

Romanian company launches KittyMonitor.net – monitoring cats in Social Media

Romanian TreeWorks, leader in social media monitoring in Romania (through Zelist Monitor and fbMonitor), announced the launch of a new service, KittyMonitor.net. Four years passed since we launched Zelist Monitor and just now we […]

February 25, 2015July 13, 2015 Cristina Blanaru Business, Digital & Media, Social Media

Centrade Romania signed the launch campaign for HBO Europe’s series Umbre

Centrade Romania signed the launch campaign for the series “Umbre” (“Shadows”), produced by HBO Europe and directed by Igor Cobileanski and Bogdan Mirica. The campaign – which ran during the first season of the […]

February 24, 2015February 24, 2015 Cristina Blanaru Creativity

Adobe Photoshop dreams on with Aerosmith, at 25th anniversary

The imaging software Adobe Photoshop turned 25 on February 19th. Photoshop touches virtually all the inspirational imagery surrounding us, from the high-impact logo on the morning cup of coffee to the new app for the […]

February 20, 2015July 13, 2015 Cristina Blanaru Digital & Media

And the Oscar goes to…

Although the winners of the Oscars aren’t yet known, one can “Imagine What’s Possible”. And so did 180LA, who  just launched a campaign promoting this Sunday’s Academy Awards. The campaign for the 87th annual Academy Awards inspires […]

February 19, 2015July 13, 2015 Cristina Blanaru Ads, Creativity, Marketing

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