Tag: campaign
Lipton Ice Tea – the 1st campaign with TVC filmed in Romania
Lipton Ice Tea launched “Take your summer with Lipton”, brand’s first local campaign in Romania, made with and for Romanian youth. Also, a TVC was filmed in Romania, with Iulian Moga […]
CohnandJansen JWT: Gamification is a natural step within the digital strategy
Recently, CohnandJansen JWT came up with a new campaign for Jacobs3in1, a campaign that uses gamification as a way to engage and involve consumers. Gamification is a novelty for the […]
Red Tettemer O’Connell + Partners rallies dads in a campaign for The Dockers
The indie creative agency Red Tettemer O’Connell + Partners launched a new spot for Father’s Day for The Dockers brand. The ad features former professional football coach Jon Gruden and it’s launching together with […]
BETC follows a family of pioneers in a campaign for Square Habitat
BETC recently trail blazed the first ever television campaign for Square Habitat, Credit Agricole’s national real estate agency network created in 2005. In order to capture audiences and truly broaden […]
Romanian Lowe&Partners signs with dots a campaign for Bancpost
Romanian agency Lowe&Partners implemented a new campaign to promote credit cards from Bancpost and bank’s loyality program. The campaign brings in consumers’ attention, in an innovative manner, the fact that, no […]
Müller Romania launched Das Kaskaval, with a campaign signed by Jazz
Muller Romania launched a new product, Das Kaskaval, promoted with a communication campaign signed by Jazz and that aims to surprise the consumers and give them all the needed info on […]
Brussels Airlines uses blocked content videos in a campaign signed by BBDO Belgium
Brussels Airlines wanted to promote its flights to France and aimed to reach the French speaking Belgians. That is why the airline reached BBDO Belgium and, together, they used the blocked content […]
“It’s never lupus!” Or is it? GMP PR “infected” Romanian blogosphere to raise awareness on lupus
To raise awareness over the symptoms of the most difficult to diagnose disease, lupus, GMP PR initiated a flash information campaign that determined 20,000 Romanians to enter the website www.infolupus.ro in just […]
Jacobs 3in1 hires relaxation fans, in a campaign signed by CohnandJansen JWT
Jacobs 3in1 hires relaxation fans, in an integrated campaign signed by CohnandJansen JWT which introduces, for the first time in brand’s history, the gamification concept. After last year’s repositioning, when Jacobs 3in1 entered the […]
The Geeks signs a new campaign for OLX.ro
The Geeks sings the strategy and creative part for the new integrated communication campaign for OLX, with the new campaign including 3 TV executions (Profile picture, Young provincial and Little explorer ), online […]