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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Tag: campaign

Brussels Airlines uses blocked content videos in a campaign signed by BBDO Belgium

Brussels Airlines wanted to promote its flights to France and aimed to reach the French speaking Belgians. That is why the airline reached BBDO Belgium and, together, they used the blocked content […]

June 8, 2014June 8, 2014 Cristina Blanaru Ads, Creativity

“It’s never  lupus!” Or is it? GMP PR “infected” Romanian blogosphere to raise awareness on lupus

To raise awareness over the symptoms of the most difficult to diagnose disease, lupus, GMP PR initiated a flash information campaign that determined 20,000 Romanians to enter the website  www.infolupus.ro in just […]

June 5, 2014June 5, 2014 Cristina Blanaru PR, Social Media

Jacobs 3in1 hires relaxation fans, in a campaign signed by CohnandJansen JWT

Jacobs 3in1 hires relaxation fans, in an integrated campaign signed by CohnandJansen JWT which introduces, for the first time in brand’s history, the gamification concept. After last year’s repositioning, when Jacobs 3in1 entered the […]

June 4, 2014June 6, 2014 Newsroom Creativity

 The Geeks signs a new campaign for OLX.ro

The Geeks sings the strategy and creative part for the new integrated communication campaign for OLX, with the new campaign including 3 TV executions (Profile picture, Young provincial and Little explorer ), online […]

June 3, 2014June 6, 2014 Newsroom Ads, Creativity

Armada and Save the Children Romania  campaign for taxes redirection – a success

Romanian agency Armada got involved in making the online component for 2% Save the Children campaign in Romania, aiming to redirect 2% of people’s income taxes redirected to Romanian maternity hospitals. Armada […]

June 2, 2014 Cristina Blanaru Ads, Creativity, CSR

 Brands&Bears Romania wears Harmont&Blaine

Brands&Bears Romania communicated locally the launch of the first Harmont&Blaine store in Romania. The strategy made by the agency for the premium-casual brand aims to increase Harmont & Blaine awareness in Romania, […]

May 29, 2014 Cristina Blanaru Creativity

cora and DDB Romania launched the trend of outfits with “a travel ticket”

cora Romania launched an innovative campaign on the market of FMCG retailers and opens the summer season with its own fashion collection. To inspire cora’s clients to create trendy outfits, […]

May 28, 2014May 28, 2014 Cristina Blanaru Ads, Creativity

Humanitarian campaign for children, from Hornbach Romania

Hornbach Romania, retailer that provides gardening and constructions materials, and Mereu Aproape (Always Close) Foundation launched a humanitarian campain to collect toys for children that live in difficult conditions. Moreover, to celebrate […]

May 27, 2014May 28, 2014 Cristina Blanaru Business, CSR, PR

Doncafe launched Doncafe Brasil to celebrate this summer’s football months

Doncafé launched on the Romanian market a special edition coffere, Doncafé Brazil, to celebrate this summer’s football months. As this summer is full of football events, the women are the real supporters, especially […]

May 26, 2014 Cristina Blanaru Creativity

Coca-Cola launched a campaign encouraging people to move and be happy

Coca-Cola launched in Romania #MiscareaInseamnaFericire (Movement means happiness) campaign, as the company believes that movement inspires people to be more happy, to share unique moments together with the loved ones […]

May 26, 2014June 9, 2014 Cristina Blanaru Creativity

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