Tag: campaigns
The Czech Center leads August’s ADC*RO Top 3 for the campaign Some ”visited”us in 1968
ADC Romania’s August winning work is the campaign Some ”visited” us in 1968 for the Czech Center, that also takes the number one spot in the OOH section. The Work of […]
Impact Radius’ new Dynamic Payouts, to help marketers to pay for value in influencer marketing campaigns
Impact Radius, a natively-integrated suite of products for performance partnership marketing, ad fraud detection, media attribution and analytics, announced a key update to its Partner Manager Suite called Dynamic Payouts. […]
The Hub Partners won Grand Effie at Romanian Effies 2017
37 trophies were awarded to 17 agencies and Romanian companies during the Gala of the Romanian Effie Awards 2017. The top winner of the 14th edition was the agency The […]
MediaCom named Agency Network of the Year at Festival of Media Global Awards 2017
MediaCom has been named Agency Network of the Year at the Festival of Media Global Awards 2017. The agency took the crown after winning an unprecedented 18 awards on the night. MediaCom […]
24th Golden Drum announces Best Practice Jury
Golden Drum‘s organizers announced the top 10 internationally recognized experts to join John Mescall, Global Executive Creative Director and President of McCann Global Creative Leadership Council, in judging campaigns and concepts entered […]
RTB House: Parallel retargeting display campaigns (social and classic), better results together then separate
In an analysis conducted by RTB House in more than 40 markets, parallel retargeting display campaigns (social and classic) showed better results than either standalone activities, despite social media ad […]
Joe la Pompe, the “copycat hunter”, published “Copy Paste: How advertising recycles ideas”
Joe la Pompe, the “copycat hunter”, launched recently “COPY PASTE : How advertising recycles ideas”, its third book which campaigns for more creativity. The book aim is to be interactive, and has […]
Daniel Surmacz, RTB House: The numbers behind mobile ads that actually work. Mobile usage across the globe – still on the rise
Smartphones and tablets are no longer dedicated to social communication. They represent the fastest growing medium to access a global marketplace and shop products online. Marketers are becoming more and […]
Cannes Lions: The meet up for irreverent talent, regardless the discipline
With less than a month to go to the Cannes Lions 2016 edition, the big names that challenged the status quo and redefined hierarchies have already started to roll in. […]
ADC*RO launches ADC*RO Top 3 creative campaigns
Art Director’s Club Romania starts a new project with the purpose of promoting and recognizing the excellence in the Romanian creativity. Therefore, each month, the Art Directors Club Romania members […]