Tag: Initiative
#EnergieEroilor initiative to support the medical staff, signed by ENGIE Romania and Daruieste Viata, promoted by Cheil | Centrade
As the COVID-19 pandemic’s impact is increasingly being felt in Romania and the number of confirmed infected people rises, hospitals are being hardest hit by surging critical cases. Whether they […]
OOH associations across the world join to fight the virus and plot a course for the return to normality
The World Out of Home Organization held its inaugural global conference call for national Out of Home associations on March 27. The conference call included reports on the harrowing effect […]
Romanian Initiative and Profero transformed outdoors from product promo support to #StayAtHome traffic limiting instruments
Initiative and Profero launched #StaiAcasă (#StayAtHome), through which a series of traditional and digital OOH panels in Bucharest change their usual function, to promote products and services aimed to increase […]
Techcelerator invites tech companies to join the Tech Startups United initiative
‘The acceleration program Techcelerator invites technology startups to join the Tech Startups United cause. The initiative aims to bring together tech startups in Romania, especially in the MedTech area and […]
FCB Canada communicated “The Grass of Greatness” for BMO
A longstanding association with soccer at both the grassroots and professional levels has helped BMO establish strong community roots. Those roots are now literal, thanks to a new initiative called […]
Media Fact Book 2019 by Initiative: Romanian media market’s value in 2018 = €454M
Romanian media market posted a sustained growth in 2018, reaching €454M in the end of the year, up 10% compared to 2017, as the new Media Fact Book from Initiative Romania […]
Mads Mikkelsen deals with the person responsible for Carlsberg’s old beer in UK. Probably.
Carlsberg brand philosopher Mads Mikkelsen returns to UK TV screens this May, as part of Carlsberg UK’s ambition to tell 97% of UK adults about new Carlsberg Danish Pilsner. The […]
Carlsberg launches its new Danish Pilsner by sharing some of the Mean Tweets written about its old beer
Carlsberg has marked the launch of its new Carlsberg Danish Pilsner in UK by sharing some of the meanest things people have tweeted about its old beer in a bold, […]
PAID Romania and Mullen support the naming of March 4th The National Day of Awareness for the Natural Disasters
The initiative proposes itself to raise the degree of awareness about the risks associated with the natural disasters, the level of education on this topic and to declare March 4th […]
Danish Lego Group appointed Romanian Initiative to buy media in Romania and Bulgaria
Romanian media agency Initiative coordinates Lego Group’s media campaigns in Romania and Bulgaria, starting January, after Initiative network won an international pitch organized by the toys’ producers. Initiative’s global […]