Tag: research
Media Direction and Niran Co will study together Romanians’ attitude towards luxury perfumes
Media Direction starts working for Niran Co this year and will develop projects that will use an approach focused on research. A first initiative is a research in urban areas […]
Daedalus Millward Brown: 87.4% Romanians offer holidays gifts
A study made by Daedalus Millward Brown shows that 87.4% Romanians living in urban areas are offering holidays gifts to their loved ones. The study, made in December (3-12), analyzed […]
Eurostat: More than 50% of internet users post messages in social media and over 60% read news online
Internet access and use is widespread amongst the EU population, with more than ¾ of EU households having access to the internet this year, up from less than 50% in […]
Study: Romanians expected more significant discounts on Black Friday
Exact Research & Consultancy released a study that shows a third of Romanians made acquisitions on Black Friday and 70% of them declared that the discounts weren’t matching their expectations, […]
GfK Retail&Tech: Writing instruments, increased sales during “Back to School” months
Writing instruments market increased 2% between July-September, in hypermarkets and cash&carry stores, compared to the same period in 2011, with the sales value increasing 3%, to RON 12M, according to GfK Retail […]
Romanians, present with 1.3M clips on YouTube
Romanians are active on YouTube and, according to Zelist Monitor, over 1.28M clips were uploaded by them on the video platform. Moreover, only in 2012, Romanian uploaded 500,000 videos on […]
The mystery shopper is some sort of spy, according to a research
GfK Romania made a national study to verify the degree of knowledge related to the Mystery Shopping among Romanians and their perception towards this activity. At national level, 21% of […]
HIPPOS Innovation Research or how to make angry consumers work for you
Hippos launched the newest online consumer research service, Lead User Communities, with the launch being made during Internet & Mobile World, an event that took place in the end of […]
Romanian Online Advertising Market in S1 2012: RON 46.6M
The value of Romanian online advertising market in S1 2012 is RON 46.6M, according to ROADS, presented, at IAB Forum Romania, by Ruxandra Bandila, Marketing & Business Development Manager PWC Romania. […]
Ernst&Young: Consumers prefer immediate benefits instead of loyalization programs
According to Ernst&Young Customer Barometer 2011, clients do not reach anymore to traditional loyalization programs but, instead, ask for immediate and customized benefits. The study also shows that services such as […]