"data" tag

iSense Modern Consumer Trends Tracker: 84 percent of the people in urban in Romania would choose a brand that cheers them up

Among the most important trends that will influence Romanians behavior in 2019 are the responsibility towards the environment, the interest for gamification and the preference for interacting with the brands through technology, shows…

Public debate launched by Romanian BRAT on the new code on personal data handling in marketing and online advertising

Romanian Bureau for Transmedia Audit (BRAT) launched a public debate for the first version of a Code regarding the handling of personal data in marketing and online advertising sectors. The first version of…

GPeC report: Romanians spent €3.5BN online in 2018, 30% more compared to 2018

According to GPeC statistics and estimates, together with those provided by the main Romanian e-commerce players (please find all the sources mentioned at the end of the article), the value of the online shopping industry exceeded €3,5…

Murat Kalafat (Criteo): “Personalization is a key driver for better user experience”

Murat Kalafat is the Managing Director Turkey and Eastern Europe at Criteo. In this position, he oversees all the existing and new business of Criteo in Turkey and Eastern Europe. Previously, he was…

Digital Media: A Traditional Perspective

An opinion by Cosmin Cojocaru, Managing Director at Carat Romania Precision and Persuasion are two different things A few weeks ago I got stuck in an elevator with a guy I never met…

Ebiquity joins Facebook’s Marketing Mix Modelling Program

Ebiquity, an independent, global leader in marketing and media analytics, has joined the Facebook MMM Program. Ebiquity will be able to leverage Facebook data on behalf of its clients for measuring the impact…

 Romanian Patients College Association to develop a digital platform to manage Romanian patients’ records

Romanian Patients College Association will develop a digital platform to manage Romanian patients’ records, in partnership with DB Global Technology. Thousands of Romanians need to access medical services for emergencies, prosthetics or medicine…

Sid Lee Paris and Ubisoft Reveal What Big Data Says About Us with “Predictive World”

Every day, people create 2.5 billion gigabytes of data, from online purchases to Facebook likes. But does one know what this data says about him/her? On November 10th, Sid Lee Paris and Ubisoft…

RomData for GPeC: Romanian online payments with card, up 60% in first 9mo of 2016

According to RomCard data, provided in premiere for GPeC, the value of Romanian online payments going to Romanian online stores and made by card, via 3D Secure system, increased 59% in the first 9 months…

RTB House on rocking out Black Friday and Cyber Monday ads

As the highly competitive shopping weekend approaches, online merchants look to stand out during the shopping rush. Black Friday traditions in the US have expanded internationally, creating huge opportunities for retailers to boost…

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