Month: May 2012
pastel – active on Romanian advertising market for 6 years
Romanian communication agency pastel celebrated 6 years since it started its activity, in 2006, when Ioana Mucenic and Dana Nae Popa were still students. At its start, the agency had a […]
2Parale launched Fashion Affiliate Challenge
Romanians that are buying online are spending bigger budgets for clothes and shoes, including for brand products, that are usually more expensive. According to 2Parale, transactions over RON 400 (@Euro […]
Deloitte launched a call for entries for Deloitte Central Europe Technology Fast 50 2012
Deloitte launched the registration session for Technology Fast 50, an annual competition which recognizes and ranks the fastest-growing technology companies in Central Europe. Registration for this competition is open until July 13. […]
CohnandJansen JWT and Bunge launched a campaign to reinvent Romanians’ gastronomical habits
“Reinvent Romanian recipes” is the new campaign for Unisol, oil brand in Bunge Romania’s portfolio, that aims to rewrite Romanians gastronomical habits, transforming advertising in a mission that supports a […]
GfK: Cautious start of the year for Romanian long lasting goods market
2012’s 1st quarter showed a cautious year start for Romanian long lasting goods market, with a 1% decreased compared with the same period of last year, according to GfK Temax […]
Outbox introduces AR elements in Dr. Oetker’s in-store activations
Outbox, the new digital and one-to-one communication competences entity within Mercury360, launched for Paula, a brand belonging to Dr. Oetker, an augmented reality (AR) app, as part of a national […]
Cannes Lions 2012: Jack Dorsey, creator of Twitter – Media Person of the Year and Bill Clinton,former US President – Speaker
Cannes Lions 2012 awards this year the prestigious Media Person of the Year Award to Jack Dorsey, creator, co-founder and Executive Chairman Twitter, and co-founder and Chief Executive Officer Square. […]
eChiosc offers Romanian old publication
eChiosc, the 1st Romanian iPad press newsstand developed by Ascend NetSolutions, launched a new section, dedicated to old Romanian publications, reunited under the name “Fragments from the past”. “Fragments from […]
Romanian The Practice communicates for Peroni Nastro Azzuro, Redd’s and Grolsch
The Practice rounded its clients portfolio with 3 brands from Ursus Breweries – Peroni Nastro Azzuro, Redd’s and Grolsch, winning the accounts following a pitch that took place in February-April 2012 […]
Agencies’ Night 2012 – who and where
Agencies’ Night, an event organized by The Institute , will happen Tuesday, May 15th, in 24 communication agencies and at The Institute – The Cafe. The agencies that participate to […]





