Category: Branding
Google, the most powerful brand in Romania too
Google is the most powerful brand in Romania, followed by BMW and Coca-Cola, according to Romanian Consumer Superbrands 2010 ranking. On the next places in top there are Pampers, Mercedes […]
Romanian Central Bank gov.: For a county brand, we need more powerfull ones inside the county
Romania’s brand should be sustained mainly by many internal powerful brads, and a good reputation of Romanian services and goods can be achieved only if the values of the society […]
Harris Poll: M&Ms, the highest in brand equity for teens and young adults in US
M&Ms is the highest in brand equity for teens and young adults, as the 1st annual Youth EquiTrend study made by Harris Interactive shows. The 1st annual Youth EquiTrend® study […]
23 Communication Ideas and Brandient rebranded Romexterra bank
23 Communication Ideas and Brandient realized the rebranding process after which MKB Romexterra Bank transformed into MKB Nextebank. Following the rebranding, the bank has a new vision, a new positioning, […]
300 brands in Romania, validated through the program Consumer Superbrands 2010/2011
Superbrands Romania closed the 4th Superbrands program in which 300 brands in 52 categories of products and services from 25 activity sectors qualified for the Superbrands status. Consumer Superbrands 2010/11 […]
IAA’s European Chapters oppose EU’s idea of plain packaging for smokes
International Advertising Association’s 20 European Chapter oppose EU’s idea of introducing plain or generic packaging for smokes. According to a letter submitted to European Union during a public consultation,iaaexplains that […]
Liquidation sales or else?
Apparently it was “or else”, as GJP Toronto, present on Canadian advertising market for 20 years, announced it’s closing its doors. They even organized a Closing Down Liquidation Fire Sale […]
Grapefruit has a new Business Development Director
Romanian agency Grapefruit has a new Business Director, Radu Toncu, as the agency announced on its Facebook page. Toncu has 16 years of experience in communication, marketing and trade-marketing and […]
Bits
Lowe & Partners Romania won a pitch organized in August-September 2010 and developed the latest campaign for Delikat. The campaign includes a promotion, that runs at national level, from November […]
Romanian eMag has a new image, signed by Brandient
Romanian eMag, the biggest online store in Romania, launched a new image and a new website, at the end of a rebranding process realized together with a Brandient team. The […]