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NEXXT AI Summit 2026: From Experiment to Business Value

Interbrand´s Best Global Brands 2026 – increased in brand value compared to 2025

Caroline Jaramillo, appointed Head of Fuse Colombia

Żabka Group delivers continued growth in 9M 2026, surpassing 13,000 stores and further improving profitability

From Price to Value: Secom® and Sonica Works Bring the Differentiating Criteria to the Forefront with the New “Secom® Standard” Platform

Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Category: Creativity

Photo by Aaron Sebastian on Unsplash

Alain Heureux and IAB Romania made public the results of Mediascope Europe for Romania

Alain Heureux and IAB Romania made public the results of Mediascope Europe for Romania, during a press conference organized on Tuesday. According to the communicated info, 30% of Romanians are […]

July 10, 2012August 22, 2012 Cristina Blanaru Creativity, Digital & Media, Media, Mobile, Studies

Preparations for Moscow’s Red Apple

Moscow International Advertising and Marketing Festival “Red Apple” will take place September 19th and 20 th in Digital October Center. Traditionally, the festival consists of competitive and educational programs. Admission […]

July 10, 2012September 13, 2012 Cristina Blanaru Creativity

Saatchi & Saatchi is implementing EU consumers’ informing campaign

Saatchi & Saatchi launched the most recent EU campaign targeting Romanian consumers. The campaign has offline and online components, including PR strategy, social media, media relations, events Under the tag […]

July 10, 2012August 22, 2012 Cristina Blanaru Ads, Creativity

Passion’s Pete Candeland directs Stadium UK titles for BBC London 2012 Olympic Games

Passion and Red Bee Media have created a spectacular opening sequence to herald the BBC’s coverage of the London 2012 Olympic Games. The film was devised by executive creative director […]

July 10, 2012August 22, 2012 Cristina Blanaru Ads, Creativity

Live Inspire competition conclusion: Romanians are inspired

Intesa SanPaolo’s competition Live Inspire concluded that Romanians are inspired and announced that the banner generated by Internet users that entered the photo contest initiated by the group has a length of 56,000 […]

July 6, 2012August 22, 2012 Cristina Blanaru Business, Creativity

Some round-up

via IQads.ro – SkolLand – to be launched in Mamaia, with a party hosted by playmates, according to a GolinHarris press release quoted by IQAds (in Romanian). Beer brand Skol and Romanian […]

July 6, 2012October 15, 2020 Cristina Blanaru Creativity

Leo Burnett made the 1st Momumentary for P&G’s campaign

Leo Burnett created for P&G Romania, under the concept of P&G global campaign “Thank You Mum”,  the 1st Momumentary, an inedite video material to illustrate the idea of the campaign […]

July 6, 2012August 22, 2012 Cristina Blanaru Ads, Creativity

The substitute bench

Years ago, while I was still doing my warm-up at one of the smaller teams, I was convinced that once I’d get into the 1st Division, things were sure to […]

July 6, 2012July 6, 2012 Newsroom Creativity, People

Ursus Breweries announced results of a SABMiller report on responsible drinking messages on packaging and in commercial communication

92.3% of the commercial communications made by Ursus Breweries Romania have Responsible Drinking Messages complying with SABMiller’s standards, and 91.36% of  company’s products have references to messages that warn consumers […]

July 4, 2012August 22, 2012 Cristina Blanaru Creativity, CSR, Marketing, Studies

Renault looks for 100 ambassadors of Olympic Values, together with The Practice, Digital Star and Starcom MediaVest

The Practice, Digital Star and Starcom MediaVest will handle PR, online communication and social media to support the partnership between Renault Romania and Romanian Sportive and Olympic Committee (COSR) in order […]

July 4, 2012August 22, 2012 Cristina Blanaru Creativity, Digital & Media, Media, PR

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