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Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

Category: Branding

Photo by Karly Santiago on Unsplash

Albalact launches Fruzu, a special product under a new brand

Albalact launches Fruzu, a new brand that creates a new category on fruit yogurts on Romanian market The launch for Fruzu is supported with a complex communication campaign, including TV, […]

September 25, 2012October 10, 2012 Cristina Blanaru Branding, Creativity

Shakespeare School, rebranded by Storience

Newly launched branding agency Storience finalized the rebranding and the new website for the English learning center  Shakespeare School. Shakespeare School marked, through the rebranding, 10 years since founded, a symbolic […]

September 24, 2012February 6, 2013 Cristina Blanaru Branding

Euro RSCG Worldwide, rebranded as Havas Worldwide

Havas reinforced its position as the most integrated, agile, entrepreneurial and client-focused communications group Against this background, Havas has implemented an unique business model with a  clear, agile and integrated […]

September 24, 2012October 10, 2012 Cristina Blanaru Branding, Creativity

Romanian Tourism Ministry changes the promotion vision for Romania’s national brand

Two years after the development of Romania’s tourism brand sparked heated discussions & debates and after some money were invested to promote the plan agreed upon back than, changes are yet […]

September 24, 2012October 10, 2012 Cristina Blanaru Branding, Business, Comm & Politics, Marketing

Hello Menthol signs Inspired’s rebranding

Hello Menthol made the rebranding for Inspired, beginners creativity contest. Inspired has, from this autumn, a new identity, that positions it as a main platform to launch young creatives in […]

September 20, 2012October 10, 2012 Cristina Blanaru Branding

Agricola Bacau has a new identity, made by BrandTailors

Agricola Bacau, one of the biggest chicken meat producers in Romania, ended a rebranding process and adopted a new corporate identity, that is different from the product one. The rebranding […]

September 18, 2012October 24, 2013 Cristina Blanaru Branding, Business, Marketing

Brandient-made logos, entered in LogoLounge Book

Brandient made logos were included in the latest LogoLounge Book. The two identities designed by Brandient featured in it are the logos for Ves and Patria credit, as agency informs. […]

September 11, 2012September 19, 2012 Cristina Blanaru Branding

real,- Hypermarket relaunched its own brand of sliced toasts

Real,-‘s own toast sliced bread was relaunched in 4 different pack variants (Classic, Integral, Graham and Rye). The bread is produced in Romania and its recipe was developed to fit  customer’s […]

September 10, 2012 Cristina Blanaru Branding, Marketing

UPDATED: Ogilvy Romania and PPD Romania launched Tazovsky Vodka on Romanian market

Ogilvy Romania and PPD Romania worked together to launch, on Romanian market, a new vodka brand and the 1st own brand in PPD’s portfolio, Tazovsky Vodka. A product based on […]

September 4, 2012October 5, 2012 Cristina Blanaru Branding, Business, Creativity, Marketing

Electrolux celebrates 50 years since launching its logo

Electrolux celebrates 50 years since launching its logo. Today’s logo was created in 1961, by Carlo Vivarelli (graphician from Switzerland) , following a competition in which were involved over 80 […]

August 23, 2012September 12, 2012 Cristina Blanaru Branding

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