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Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

Category: Branding

Photo by Karly Santiago on Unsplash

IAB Europe establishes the Brand Advertising Committee (BAC)

nugg.ad, European leading specialist in online targeting and brand advertising, welcomes the founding of the Brand Advertising Committee (BAC) through IAB Europe. A strong coalition made up of publishers, agencies, […]

December 5, 2012December 23, 2012 Cristina Blanaru Branding, Digital & Media

Absolut Vodka launches Absolut Unique, a vibrant experiment with 4M unique representations

Absolut Unique is a new limited edition from Absolut Vodka, inspired from a provokative idea transformed into an artistic experiment. Annually, each limited edition is writing special pages in brand’s history, […]

November 22, 2012December 5, 2012 Cristina Blanaru Branding, Marketing, PR

A country,19M ambassadors, a new “Romanians are smart” ROM campaign on Romania’s national day

As Romania’s National Day is close, ROM Autentic is offering the country a gift, the campaign “Romanians are smart”, under a new concept: “A country, 19M ambassadors”. Starting 2011, at […]

November 22, 2012December 5, 2012 Cristina Blanaru Ads, Branding, Creativity, Digital & Media, Marketing, Social Media

BrandTailors created Melliris honey brand, to

Brandtailors created the honey and honey related products brand Melliris, a precious, original and premium brand. Created to address the bio honey segment on the Occidental market and to have […]

October 30, 2012March 20, 2013 Cristina Blanaru Branding, Business

Ampro Design – Gold and 2 Silvers at Pentawards 2012

Romanian packaging and brand design agency Ampro Design won a Gold and 2 Silver at this year’s edition of Pentawards, the most important international competition dedicated exclusively to packaging design. Ampro […]

October 24, 2012 Cristina Blanaru Branding

Image refresh for Zorile Store, signed by Storience

Online sports fashion store Zorile Store  refreshed its image, with Romanian branding agency Storience responsible for the new looks. Zorile Store was repositioned under the tag line “Re-Fresh Yourself” and is now the […]

October 11, 2012November 3, 2012 Cristina Blanaru Branding, Business, e-Commerce

Hello Menthol signs the internal brand engagement project for Unicredit Leasing Corporation

Hello Menthol, branding focused design and strategy bureau, made the internal brand engagement strategy for Unicredit Leasing Corporation, creating a relaxing working space, that reminds employees the brand values and […]

October 11, 2012November 3, 2012 Cristina Blanaru Branding, Marketing

A new 100% natural products brand, “Ana are” – launched on Romanian market

“Ana are” (Ana has – n.r.) , a 100% natural product brand, was launched on Romanian market by Daniel Guzu, founder of 2 other important Romanian businesses – Fabryo and […]

October 10, 2012October 11, 2012 Cristina Blanaru Branding, Business

Cocoon Group redesigned Becherovka Lemond 19%’s label

Cocoon Group, international branding agency with offices also in Romania, was commissioned by the Czech beverage company Jan Becher  (part of Pernod Ricard) to create the new label design for an […]

October 3, 2012October 10, 2012 Cristina Blanaru Branding

Romanian GAV repositions as Content Accelerator

Romanian advertising agency GAV, with 10 years of experience on Romanian advertising market, relaunched its website and announce a new positioning, Content Accelerator, soon after it won the Webstock Award for 2012 best […]

October 1, 2012October 10, 2012 Cristina Blanaru Branding, Creativity, Digital & Media, Social Media

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