Category: Branding
Grapefruit has a new Business Development Director
Romanian agency Grapefruit has a new Business Director, Radu Toncu, as the agency announced on its Facebook page. Toncu has 16 years of experience in communication, marketing and trade-marketing and […]
Bits
Lowe & Partners Romania won a pitch organized in August-September 2010 and developed the latest campaign for Delikat. The campaign includes a promotion, that runs at national level, from November […]
Romanian eMag has a new image, signed by Brandient
Romanian eMag, the biggest online store in Romania, launched a new image and a new website, at the end of a rebranding process realized together with a Brandient team. The […]
The Romanian leaf might appear on all Romanian food products
The Agriculture minister Valeriu Tabara proposed that every Romanian food product to have a label that includes the tourism brand leaf and said also that there will be organized campaigns […]
Cannes Lions is The International Festival of Creativity
Cannes Lions Festival will be changing its strapline from “The International Advertising Festival” to “The International Festival of Creativity”, in a move that reflects the transformation of Cannes Lions over […]
A Romanian branding book, to be launched at Gaudeamus Book Fair
“Branding on the Eastern Front”, a book written by Aneta Bogdan (Brandient), will be launched during Gaudeamus Book Fair, on Saturday, November 20th. The book shares Bogdan’s experience on reputation, […]
Top Romanian personal brands in business, at ZileleBiz
ZileleBiz, a week of events organized by Biz magazine, started on Monday, by launching the top of the most known personal brands in business in Romania. According to Strategic.ro, the […]
Ogilvy Group develops The Money Channel’s communication strategy
The Money Channel and Ogilvy signed a partnership that will see Ogilvy helping the TV station to consolidate and insure its long term development. In this partnership, Ogilvy will provide […]
Millenium Communications becomes the communication group Millenium People
Millenium Communications changes the name it was known in the Romanian marcomm industry for 10 years. Millenium People becomes an umbrella communication group under which activate more business entities: Bortun•Olteanu, […]
UPDATED: Brandient and Golem Studio worked together on “Tomi cel viteaz”
(adds more information regarding Brandient’s activities) Brandient created the name, design and concept for a new product fro Orkla Foods, “Tomi cel viteaz” (The courageous Tomi), a assortment of ketchup […]