Category: Social Media
Romanian Banca Transilvania learned to Pin(terest)
Romanian Banca Transilvania launched its own Pinterest account, finding this way a new medium to creatively express, mainly visually, its brand personality. The bank entered on Pinterest with 10 boards […]
@RussLidstone: We’re in a content game and we have to ask the right questions
Russ Lidstone, CEO Havas Worldwide London (former EuroRSCG London) said, in his IAB Forum Romania presentation, that brand must engage people, as agencies and people working in the advertising industry […]
Lowe&Partners and VEKA teamed with Ionut Iftimoaie in a viral campaign for Veka windows
Lowe&Partners is responsible for “Champion of my Soul” song dedicated to Ionut Iftimoaie by a misterious woman. The video is a hit over the internet for over a week and […]
Digital Star and Starcom MediaVest communicate online the new Billa Romania stores campaign
Billa Romania chose Romanian Digital Star and Starcom MediaVest to communicate on digital channels the new campaign of Billa Stores in Romania, that is centered on chef Giuseppe Daddio. Digital […]
KLM Travel Predictions, to be available also in Romania and 10 other new markets
KLM, that ran successfully campaigns such as KLM Surprise, KLM Tile & Inspire or KLM Meet & Seat, launches the new version of Travel Predictions app, with a new design, new integrated […]
How to make a new place look like home: different styles, the same small budget and IKEA
IKEA Romania launched, in August, the “IKEA appartment” experiment, in which were involved 4 bloggers and which showed how easy, fast and little money are needed to make a new […]
Discovery Channel and Vodafone, to award interesting stories about family businesses
Discovery Channel and Vodafone Romania are searching, between October 3rd – 23rd, the most interesting story of an authentic Romanian family business. In this purpose, the people that own a […]
Charitable cooking, from Electrolux for older people
To mark in a special way the International Day of Older Persons , Electrolux organized, on October 2nd, a charitable cooking event dedicated to the beneficiaries of Princess Margret of […]
UPDATED: MRM Romania – Agency of the Year at Internetics 2012
(adds info on prizes and statements related to them) MRM Worldwide Romania claimed the Agency of the Year trophy at Internetics 2012 Gala, with 10 prizes for “Romanians are smart” […]
Romanian GAV repositions as Content Accelerator
Romanian advertising agency GAV, with 10 years of experience on Romanian advertising market, relaunched its website and announce a new positioning, Content Accelerator, soon after it won the Webstock Award for 2012 best […]