Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study
Attention measurement and optimization provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative and attention, as it continues to position itself at the forefront […]
Framestore creates photorealistic bee for Man Vs Bee starring Rowan Atkinson
“Framestore and their work, as ever, was exemplary. The show was conceived and produced during Covid-19, so its scheduling was extremely challenging, but Framestore could not have been more helpful […]
InnoVision Marketing Group launches new Hispanic division – InnoVision Espanol
In their continued efforts in emerging as a national advertising agency, San Diego-based InnoVision Marketing Group has launched InnoVision Español, adding to their portfolio of in-house services that include digital media, traditional […]
Florina Zamfir (g7 WaveCrest): „We expect to see more often the case in which we do retail design for clients in the Nordic markets”
Romanian g7 Marketing, player in the Retail Marketing sector, announced the merger with WaveCrest Group, leading European shopper marketing & experiential agency, embarking on a journey to create the next-gen […]
Droga5 CCO Tim Gordon joins Zulu Alpha Kilo as a Partner & CCO at Its First International Office
After what agency founder and CCO Zak Mroueh describes as more than a year-long and “patient” search for the right person, Zulu Alpha Kilo announced Tim Gordon as its new […]
Interbrand Promotes Gonzalo Brujó to Global Chief Executive Role
Interbrand announced the promotion of Gonzalo Brujó to Global Chief Executive Officer. Brujó succeeds Charles Trevail, who will take on the role of Executive Chairman. Previously the Global President of […]
Media Fact Book 2022: Romanian media market to exceed €640M
In 2021, the second year of the pandemic, the Romanian media market reached the value of 601 million euros, following a dynamic recovery of +26%. The astonishing evolution of the […]
EIB investing €475 million for wind energy in Denmark
EIB, the EU bank, is financing winds of change in energy transition towards renewable sources. The European Investment Bank lends up to €475 million to VESTAS Wind Systems A/S. The […]
Serviceplan Group relocates Munich House of Communication to a new location
The new Munich House of Communication opened its doors in the north of Munich’s Werksviertel district. The 1,700 employees completed the move in an elaborate and unique way: whether by […]
Elias Zaaza joins Ogilvy Paris as Social Creative Lead
Elias Zaaza joins Ogilvy Paris as Social Creative Lead to strengthen the social team and infuse it with his strategic and creative vision. His mission will be to maximize the […]