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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

#UMIMPACTDAY took place in Romania for the second year in a row

The media agency UM Romania donated this year as well a day, by getting involved in social causes, in the support of the Swedish Organization of Individual Human Help.  On […]

August 5, 2019 Romanita Oprea Media

Betfair launches new campaign featuring Clive Owen to promote Exchange product

Betfair has launched an integrated campaign featuring British actor Clive Owen, which marks the brand’s return to marketing its Betfair Exchange. Created by Leo Burnett London, the campaign will see Owen […]

August 2, 2019 Cristina Blanaru Ads, Creativity

Kiehl’s Romania launches the social campaign „Made Better” and donates RON 10.000 in sales

Kiehl’s Since 1851, the caring products brand with 166 years of heritage, launches the social campaign „Made Better” through which it gets involved in awareness actions regarding the environment protection. […]

August 1, 2019 Romanita Oprea Business, Creativity, CSR

Romania: Publicis to handle communication for all OLX Group’s brands

Starting August, Publicis Romania is the new agency selected by OLX Group Romania to communicate its entire portfolio of brands: OLX, Autovit.ro and Storia.ro. The selection of the agency was […]

August 1, 2019 Cristina Blanaru Business, Creativity

New campaign by Serviceplan for P&G Korea shows diapers from a baby’s point of view

An unique animated ad for Pampers from Serviceplan Korea, inspired by the fact that Pampers is known in Korean as ‘Night Diaper’, has been launched online in Korea.  The animation […]

August 1, 2019 Cristina Blanaru Ads, Creativity

#dogpoopgirl – a social satire about the Internet era

DaKINO Productions and DIUD created #dogpoopgirl – a social satire with tragic elements about the Internet era. Inspired by real facts, the scenario proposes us a location in the Romanian space of […]

July 30, 2019 Romanita Oprea Digital & Media

Bodyshape launched the first sports gym for the Groupe Renault Romania employees

Bodyshape Transformation Center launched a 500 square meters fitness gym dedicated to 3 200 employees that work in the new Renault Bucharest Connected headquarters.    The ideas catch life and […]

July 30, 2019 Romanita Oprea Business

Stefan Chiritescu takes over strategy duties for Cheil Centrade South-East Europe

Less than two years after becoming Head of Strategy at Kubis Interactive, Ștefan Chirițescu extends his role at group level, as Head of Strategy with Cheil Centrade South East Europe, […]

July 30, 2019July 30, 2019 Romanita Oprea Business, Creativity, People

Bonfire Labs announces new ownership structure

Bonfire Labs, the creative studio known for its extensive work for some of the world’s most recognizable brands such as Google, Facebook, Salesforce and many others, announced a new ownership […]

July 30, 2019July 30, 2019 Cristina Blanaru Business, Creativity

AMRCR chose GMP Group to handle organization’s PR and Public Affairs activities

Point Public Affairs and GMP PR, part of GMP Group, expand their clients’ portfolio with a new partnership closed with Association of Big Commercial Networks in Romania (AMRCR), institution representing […]

July 30, 2019 Cristina Blanaru Business, PR, Specialized Communication

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