Tag: advertising
mediaTrust monitoring: Adriana Bahmuteanu and Victor Piturca – most publicized celebrities in the print media
Adriana Bahmuteanu, Loredana Groza and Anamaria Prodan are the female celebrities most publicized in the print media, during the interval March 15 – April 14, according to a mediaTRUST report. In the […]
10 years later, Friends Advertising reinvents and invests in a new business model
Romanian independent advertising agency Friends Advertising started, in 2013, exactly 10 years after entering the market, a reinvention process for its business that has as purpose to make agency’s services […]
BRAT launched an application to automatically detect online advertising
BRAT launched, on April 8th, a spider to detect automatically all display advertising messages posted on websites. After a period of developing and testing that lasted several months, BRAT launched […]
Praktiker changed perception over its prices with a campaign signed by Leo Burnett & Target
Praktiker and Leo Burnett&Target launched on the market, in June 2012, “Praktiker. You can afford even with low income” campaign. The campaign aimed to change clients’ perception that Praktiker had […]
Hungarian digital ad spend in 2012: 35.65 BN HUF
Digital net adspent in Hungary was of 35.65BN in 2012, with Hungarian advertisers spending 4.5BN HUF more on digital last year, which generated a market growth of 14%. By advertising […]
Andra and Catalin Maruta, in a Romanian campaign for Lidl, orchestrated by GPD Idea
GPD Idea and Lidl started, on April 1st, a new campaign – “Come and cook!” – during which Romanians are invited to cook simple and delicious recipes that anyone can […]
“How to win an Effie” – tips & tricks for agencies that want to enter works in competition
Romanian Effie Awards Organizing Committee organizes this year also the “How to win an EFFIE” seminar, aiming to help the agencies that will enter works into the competition this year. […]
A new ad for Flanco
Flanco launched a new TV ad signed by 23 communication ideas. Credits 23 communication ideas: Bogdan Barbulescu – director, Bogdan Naumovici – Creative Director, Jordi Rexach – DOP, Antonio Marzavan – […]
Romanian Effie opens for registration and launches new categories
International Advertising Association Romania (IAA Romania) and Romanian Advertising Agencies Association (UAPR) announced Romanian Effie Awards 2013 opened the entry period, that will last between March 26th – May 27th. […]
Havas Worldwide ADDV signs presentation movies for Corcova wines
Romanian advertising agency Havas Worldwide ADDV made a 3 minutes presentation movie for the wine producer Corcova Roy & Damboviceanu. Starting 2010, the agency handled all the communication aspects related […]