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Disney creative head Helen Pak to chair Cresta jury 2025

Imagination to Bring Saudi Pavilion’s immersive ‘Good Water’ Vision to Life at London Design Biennale 2025

Effie Announces 2024 Global Effie Index, Unveiling the World’s Most Effective Marketers

Cohn & Jansen ranks 3rd among Independent Agencies in Europe on the Effie Index

The Webster Launches AI Campaign Debut with [AI]magination

Alfredo De Villa And Robert Teitel Launch Luchadores Productions

Disney creative head Helen Pak to chair Cresta jury 2025

Imagination to Bring Saudi Pavilion’s immersive ‘Good Water’ Vision to Life at London Design Biennale 2025

Effie Announces 2024 Global Effie Index, Unveiling the World’s Most Effective Marketers

Cohn & Jansen ranks 3rd among Independent Agencies in Europe on the Effie Index

The Webster Launches AI Campaign Debut with [AI]magination

Alfredo De Villa And Robert Teitel Launch Luchadores Productions

Tag: analysis

Tripsta Travel Trends: Romanians prefer August to travel, spend over 300 Euros for plane tickets and go to Greece

This summer, Romanians preferred to book their travels mainly for August, spent over 300 Euros for flight tickets – second to Brits when it comes of money allocated to travel […]

September 15, 2014September 15, 2014 Newsroom Consumption Habits, Marketing, Studies

MFB 2014: Romanian media market expected to remain stable in 2014

Romanian media market is expected to remain stable in 2014, after the continuous decrease posted since 2009 and a flat evolution in 2013, Initiative’s Media Fact Book 2014 estimates. From 2007 to […]

May 27, 2014February 16, 2015 Cristina Blanaru Creativity, Media, Studies

Initiative Romania launched Media Fact Book 2014 and predicts the start of media’s programmatic era

Initiative Media, part of Interpublic MediaBrands and active in Romania as part of Lowe Group, launched Media Fact Book 2014, the 18th edition of the only report that offers an […]

May 27, 2014February 16, 2015 Cristina Blanaru Business, Media, Studies

Carrefour, Lidl and eMag – retailers with highest visibility in Romanian media

Carrefour, Lidl and eMag occupy the first places in a general top of appearances in Romanian media, according to an analysis made by mediaTrust covering Q1 2014. According to mediaTrust, Carrefour […]

April 17, 2014 Cristina Blanaru Media, Studies

RTB analysis: Mondays and Tuesdays are best for ad clicks

An analysis made by RTB House in 30 markets shows that, while users click ads more frequently on weekends, they are more likely to make purchases from banner ads during […]

April 17, 2014 Cristina Blanaru Creativity, Digital & Media, Media

Analysis: LIDL is the retailer that generates most conversations in Romanian online

Lidl is the brand that generated the most conversations – over 1,200 – in Romanian online between February 26th – March 11th, followed by Billa and Penny – with a […]

March 26, 2014March 26, 2014 Cristina Blanaru Studies

Chelgate analysis: Romanian communication industry’s trends in 2014

Chelgate Public Affairs & Public Relations Romania made, in the beginning of the year (January and February), an analysis (available in Romanian) to see which are the trends in the Romanian […]

February 27, 2014June 9, 2014 Cristina Blanaru PR, Studies

Analysis: Volksbank, Romanian Commercial Bank and Bancpost – the banks with highest advertising volumes in 2013

Volksbank, Romanian Commercial Bank and Bancpost are the banking institution with the highest volumes invested in advertising in 2013, according to an analysis made by MediaTrust. During 2013, Volksbank ranked […]

January 29, 2014April 7, 2014 Cristina Blanaru Creativity, Marketing, Studies

Where do Europeans travel? Romanians & Italians go to London, Hungarians – to Bangkok and Bulgarians – to Copenhagen

Romanians and Italians seem to  love Italian weather, as London is their preferred travel destination, while Hungarians are travelling mostly to Bangkok and Paris, French people are choosing Tunis and […]

December 11, 2013December 18, 2013 Newsroom Business, Consumption Habits, Marketing

A lawyer, 1st first in the top of female public figures most present on TV in May

Lawyer Paula Iacob is top female public figure present on TV in May, with 15 presences, according to a mediaTRUST study. Second was the senator Gabriela Vranceanu Firea (12), on […]

June 20, 2013June 24, 2013 Cristina Blanaru Media, Studies

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