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Tag: books

Geometry Global Bucharest came up with the mobile phone app that can “Read a Tree”

Geometry Global Bucharest, part of the largest brand activation network, today launched a new mobile app for the Romanian online bookseller Elefant that allows people to get a free e-book by simply scanning any […]

April 9, 2015July 13, 2015 Cristina Blanaru Advertising, Digital & Media, Mobile

“Scent of a book”, an activation by Publicis Romania for Dacia, at Romanian Gaudeamus fair

For the 6th year in a row, Publicis Romania continued the communication partnership with Dacia for Gaudeamus international book fair, taking place every year in Bucharest. Dacia believes in reading. […]

November 26, 2014December 18, 2014 Cristina Blanaru Advertising

Storience brands Bookster

Storience has branded Bookster  – the first Romanian library aimed at corporations. Bookster selects the world’s best books and articles and lends them to corporate employees in Bucharest, Romania. Aside from the […]

January 23, 2014April 7, 2014 Cristina Blanaru Branding, Business

Publicis Bucharest, together with Dacia at Gaudeamus, for the 5th consecutive year

Publicis Bucharest works with Dacia, for the 5th year in the row, communicating client’s participation and involvement in Gaudeamus, the biggest international book fair in Romania. We appreciate the leadership […]

November 22, 2013January 29, 2014 Cristina Blanaru Advertising

Vodafone’s Digital Library, available for 30,000 Romanian high-school students

30,000 Romanian pupils in 200 high-schools all over the country have free access to the books in Vodafone’s digital library and are able to consult them on mobile or tablet, […]

November 19, 2013November 19, 2013 Cristina Blanaru Advertising, CSR

Elefant.ro runs flash sales campaigns and offers discounts of up to 75% to its clients

Elefant.ro runs flash sales campaigns and offers to its clients, on daily basis, discounts of up to 75% for bought products. The company estimates the Romanian flash sales market at […]

May 14, 2013May 23, 2013 Cristina Blanaru Business, Marketing

Samsung partners with Romanian publishing house to make available e-books

Samsung partners with Humanitas publishing house to offer, for the people passionate by reading, e-books on their favorite gadget. For now, Samsung Readers Hub 2.0 includes over 100 titles from Humanitas, with the […]

March 8, 2013March 8, 2013 Cristina Blanaru Business, Digital & Media, Mobile

Vodafone Romania relaunched its Digital Library with 500+ books and audio-books for mobile generation

Vodafone Romania relaunched its Digital Library, that includes 500+ books and audio-books for the mobile generation. The relaunch was made during a special event, that had Romanian writer Mircea Cartarescu […]

February 13, 2013February 15, 2013 Cristina Blanaru Business, Digital & Media, Mobile

Romanian social network for book fans to be launched at Gaudeamus Book-Fair

 Booktopia, the 1st social network dedicated to Romanian people that love reading, is to be launched officially at Gaudeamus Book-Fair, that will take place in Bucharest on November 23-27. Booktopia […]

November 21, 2011May 13, 2012 Cristina Blanaru Digital & Media, Media

Cismigiu’s Alleys named after books, in publishing house’s campaign

The alleys in Bucharest park Cismigiu received book names, in a campaign launched by Litera publishing house that aims to promote the books and to lure Bucharest people to read.

July 21, 2011 Cristina Blanaru Marketing

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