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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Tag: campaign

Hutton launched the campaign Pasta di tutte le paste in Romania

Hutton, the biggest pasta producer in Romania fully Romanian owned, launched the campaign “Pasta di tutte le paste”, daring the pasta consumers to enter the competition to designate Romanians’ favorite […]

July 16, 2013September 11, 2013 Cristina Blanaru Business, Marketing, PR

23 Communication Ideas signs Carpatina’s relaunch campaign

After adding the mineral water producer in its clients portfolio, 23 Communication Ideas developed for Carpatina a relaunch campaign that starts this month and includes more TV ads, among which Health […]

July 10, 2013August 2, 2013 Cristina Blanaru Ads, Creativity

Delikat, promoted in Romania with a campaign signed by Unilever and Grup Sapte

Unilever and Grup Sapte developed, for Romania, a promotional campaign for Delikat, offering consumers that buy Delikat products for at least RON 10 the opportunity to win one of the […]

July 8, 2013 Cristina Blanaru Creativity, Marketing

Cardboard characters from Tetra Pak invaded the main train station in Bucharest

Tetra Pak characters made by UNarte students from cardboard and recycled materials animated the main train station in Bucharest, talking to the travelers buying tickets and encouraging them to collect […]

July 5, 2013July 6, 2013 Cristina Blanaru Business, CSR

“When it matters for you”, repositioning campaign for Provident Financial Romania

Provident Financial Romania launched a brand repositioning under the slogan “When it matters for you”, campaign that will be declined on multiple marketing channels, including TV. The repositioning aims to […]

July 3, 2013 Cristina Blanaru Ads, Creativity

A “So Good” session for Bucharest students, from GolinHarris and KFC

“So Good patrol is watching your door! Show us you are a KFC fan, download the visual, stick it on the student residence’s door and KFC might surprise you with […]

June 30, 2013July 2, 2013 Cristina Blanaru Creativity, Guerilla, Marketing, PR

Graffiti BBDO signs Ursus Cooler TV campaign

Graffiti BBDO made the TV campaign for Ursus Cooler, cooling mix of beer and lemonade, a campaign that includes 2 ads for TV that will run until the end of […]

June 26, 2013July 15, 2013 Cristina Blanaru Ads, Creativity

GMP Advertising handled creation for IAA worldwide’s 75 years anniversary campaign

Romanian GMP Advertising made the creative side for the communication campaign “The Case for Advertising”, launched by IAA Worldwide during Cannes Lions in order to mark organization’s 75th anniversary since […]

June 21, 2013July 15, 2013 Cristina Blanaru Ads, Creativity, Festivals & Awards

Friendship conquers Romania, a campaign for Bergenbier signed by Leo Burnett & Target

Romanian Leo Burnett & Target signed the most recent campaign “Friendship conquers Romania”, made for Bergenbier and that starts in June. The campaign included the caravan “Friendship Days”, an events […]

June 20, 2013July 15, 2013 Cristina Blanaru Ads, Creativity

MRM Romania launched “Bite to win”, 1st mobile campaign for KFC in romania

MRM Romania launched the mobile app “Bite to Win”, the 1st serious digital campaign the agency makes for KFC Romania and the 1st mobile presence for the company in Romania. […]

June 19, 2013June 24, 2013 Cristina Blanaru Ads, Creativity, Digital & Media, Mobile

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