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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Tag: campaign

Danone launched Oikos – a new yogurt on Romanian market

Danone launched Oikos, a new yogurt brand inspired by Greek cuisine and available on the market in 3 versions (kiwi, strawberries and peaches, with the option to mix the fruits […]

July 31, 2013July 31, 2013 Cristina Blanaru Ads, Creativity

Sprite and McCann Bucharest unveil the truth about promotions: Win prizes that promote us!

The newest Sprite campaign in Romania is using the idea “Win prizes that promote us”, was developed by McCann Erickson Romania and is active since June. This is the 1st […]

July 29, 2013 Cristina Blanaru Ads, Creativity

Publicis Groupe and Golden Drum 2013 launch 2nd edition of Young Drummers creative competition

Golden Drum 2013 and Publicis Groupe partner for the 2nd year in organizing Publicis Drum Award, a special creative competition for Young Drummers,  a challenge of gaining and sharing professional experience in live competition […]

July 25, 2013July 25, 2013 Cristina Blanaru Creativity, Festivals & Awards

Pepsi cans – currency in a summer campaign in Romania

Pepsi launched, in Romania, a summer campaign during which its fans are encouraged to live unexpected experiences and the company offers to the  most courageous of them an unexpected adventure. […]

July 23, 2013September 11, 2013 Cristina Blanaru Ads, Creativity, PR

Lady Speed Stick & Mennen Speed Stick, in campaign against “sweaty situations”

Lady Speed Stick and Mennen Speed Stick launched, in June, a new image campaign, that highlights creatively the new positioning for deodorants in Colgate-Palmolive’s portfolio. The campaign uses a holistic […]

July 22, 2013July 23, 2013 Cristina Blanaru Creativity

Medic One communicates the launch of ThermaCare in Romania for Pfizer Consumer Healthcare

Medic One, Romanian agency specialized exclusively in health communication, will manage the communication campaign for the launch of a new Pfizer Consumer Healthcare product on the Romanian market, ThermaCare. ThermaCare […]

July 19, 2013September 11, 2013 Cristina Blanaru Business, Creativity, Marketing

Arsenoaiei & Matasel repositioned Redd’s beer as the Taste Creator

Arsenoaiei & Matasel signs the newest campaign (started on July 1st) for Redd’s, that brings Redd’s into a new territory and reposition the brand as taste creator. The new brand […]

July 18, 2013September 11, 2013 Cristina Blanaru Ads, Branding, Creativity, Marketing

Groupama Asigurari promoted “Advantages Collection” and the launch of new services with a campaign signed by Marks

Groupama Asigurari  promoted “Advantages Collection” and the launch of new services with a campaign signed by Marks. The creative concept of the campaign personalizes situations that can appear in any […]

July 17, 2013September 11, 2013 Cristina Blanaru Creativity

Lidl Romania makes online barbecue, on its Live Social Grill

Lidl Romania is barbecuing online on July 15-18, thought the Facebook app Lidl Live Social Grill. The novelty of the campaign consist in a “live streaming” component that allows seeing, […]

July 17, 2013September 11, 2013 Cristina Blanaru Business, Creativity, Marketing, Social Media

the Syndicate signed the new TV ad for Bramac

the Syndicate signs the new image TV commercial for Bramac, that has as main star the army of Bramac soldiers that have to face rain and ice rain. As usual, […]

July 17, 2013 Cristina Blanaru Ads, Creativity

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