Tag: measurement
IAB Europe publishes Measurement Blueprint & initiates Measurement Organisations Forum
IAB Europe published Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs and initiates Forum for Measurement Organisations. The published document aims to outline goals and recommended actions for […]
Queen of Measurement, special guest to a Romanian PR conference
Katie Delahaye Paine, also known as Queen of Measurement and the one that founded the measurement in communication at international level, will be present in Romania on May 25th, as special […]
Katie Paine, in Romania for “PR’s Impact in Business”, a GMP PR conference
GMP PR, Romanian independent PR agency, organizes, on May 25th, “PR’s Impact in Business” conference. With this occasion, Katie Delahaye Paine, also known as “Queen of PR Measurement”, comes to Romania for the […]
Romanian Transmedia Audit Bureau (BRAT) to release first online audience data for rural areas
Romanian Transmedia Audit Bureau (BRAT) announced the launch, on March 6th, of the first audience results for webpages in rural areas, according to SATI (Internet Trafic and Audience Study). The […]
IPG Mediabrands to measure digital campaigns ratings with comScore
comScore announced IPG Mediabrands has selected the company as its strategic partner for digital campaign measurement. IPG Mediabrands will use comScore validated Campaign Essentials as a preferred solution for measuring […]
Gemius becomes the official audience research provider in Belgium and Luxembourg
Belgium (internet penetration estimated at 75%) and Luxembourg (where 80% residents use the internet on a daily basis) are the 35th and 36th countries where Gemius conducts audience research (gemiusAudience). […]
GfK and Twitter partnered to introduce GfK Twitter TV Ratings in Germany, Austria and Netherlands
GfK and Twitter partnered to introduce GfK Twitter TV Ratings in Germany, Austria and Netherlands, with the new service to provide insights into the frequency and reach of messages from Twitter […]
Gemius to continue measuring the internet audience in Turkey, after a pitch organized by IAB Turkey
Gemius, leading internet research agency in EMEA, won, last month, a pitch organized by IAB Turkey, being appointed again as the official internet audience measurement provider. Besides supplying the standard […]
TradeAds Interactive introduces on Romanian online advertising market the GRP audience measuring concept
TradeAds Interactive introduces on Romanian online advertising market, as part of Adnaliser, a GRP audience measuring concept. This way, the GRP (Gross Rating Point) previously used to measure TV audience, can be […]
Gemius launches gemiusRanking in Moldova, to follow internet trends on Moldavian market
Gemius is providing, via ranking.md, info on the Moldavian internet market, such as Google Chrome domination, the exceptional popularity of Huawei, and the fact that more than 50% of mobile traffic is […]