Tag: pastel
Andreea Riscu, pastel: Adapting to the new realities and continuous learning are at the heart of everything we
AdHugger continues its series about the Romanian PR industry with Andreea Riscu, New Business Manager at pastel, discussing about how the agency sees the landscape at this moment, the latest technologies that are emerging […]
The collaboration between Pastel and Canopy evolves into a strategic partnership
The independent Romanian agencies Pastel and Canopy promise creativity and strategy in online campaigns as they join forces to form a strategic partnership. This comes after an almost 5-year long […]
pastel and Unlock Market Research launch “Open Insights”
The new service is an online tool for qualitative research concluded with strategic and creative data interpretation, which enables a quick and open dialogue between brands and consumers. Unlock Market […]
pastel boosts its creative services with an integrated video department
pastel takes a giant leap in the development of its video production area, by covering, completing and putting the finishing touches on its own competencies in this department. Thus, the […]
pastel develops themed campaigns for the ”1 Minute” chain, Lagardere Travel Retail Romania group’s retail concept
pastel agency communicates for the international Lagardere Travel Retail group. The collaboration started at the beginning of this year, when the agency won the communication pitch involving themed campaigns for […]
New brand identity for pastel
The communication agency pastel repositions itself and has a new brand identity, following an ample transformation process which led to changing the business model in the context of a constantly […]
pastel gives voice to the rebranding campaign Autism Voice
„Rică nu știa să zică” (“Rică didn’t know how to say”) is the story of thousands of children with autism, that pastel told together with actors Marius Manole and Andi […]
Laura Iane (pastel): Most of the obstacles we encounter are of our own design
Laura Iane, Creative Director at Romanian agency pastel, has 13 years of experience in advertising. She started her career at Saatchi & Saatchi, where she evolved until she got to […]
Top 3 ADC – 2019’s first winners
2019 starts with a double Top 3 ADC of the best Digital, TV, Print and OOH executions of January and February. Therefore, January’s Work of the Month is „More coffee […]
“With Different Eyes” is the communication concept signed by pastel for Banometru – an ARC project
pastel invites Romanians to allow a specialist to look at their financial issues in order to find the best solution via the new communication campaign for the free social responsibility […]