Tag: TV
Romanian Jazz signs a new campaign for Ardealul pate
Romanian Jazz signs a new campaign for Ardealul pate, using as “ingredients” tasty food, people from Ardeal and ad stereotypes. Pate is a handy food that matches Romanians’ taste. Speaking of our culinary preferences, […]
#MFB2015: Romanian media market, on the growing trend
Romanian Initiative Media, part of Interpublic MediaBrands, launched the 19th edition of Media Fact Book (MFB), the only analysis offering a complete and objective x-ray for the Romanian media industry. […]
Advertising spending in Denmark – up 1.4% in 2014, to Kr.12.7BN
After several years of decline in ad sales, Danish ad market posted a modest increase of 1.4% last year, according to an advertising expenditure survey published recently by Danske Medier. […]
Canalsat and BETC launched “The Battle”
Canalsat and BETC launched “The Battle”, centered on series to be broadcasted in France in the same time as in US. The French audience usually has to wait for up […]
With experience on Greek and Bulgarian market, Stella Litou becomes Pro TV’s director for programs
Starting January 2015, Stella Litou is Romanian Pro TV’s new Director for Programs. Stella has 18 years of experience in programs and media production and knows very well the specifics and […]
Full Tilt launched a new ad campaign, signed by the creative agency Simply Zesty
Creative agency Simply Zesty, with offices in Dublin and London, signs the new ad campaign for Full Tilt, which is declined online, in print, on cinema and on TV. Some of the […]
Starcom MediaVest studied Romanians’ multi-screening habits
Starcom MediaVest Romania launched the 14th infographic part of HumanGraphExperience series, analyzing Romanians’ multi-screening habits Multi-screening is an experience that improves or develops the content received on the main screen. For Romanians, mobile […]
ZO: Global adspend to return to pre-financial crisis growth rates
Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014. Growth is then set […]
Valentine’s Day and the Romanian advertising
Valentine’s Day is the opportunity that Romanian merchants are speculating to the max and this is visible in their promotional campaigns, according to a mediaTRUST monitoring. Between 1-14 February, there […]
GfK and Twitter partnered to introduce GfK Twitter TV Ratings in Germany, Austria and Netherlands
GfK and Twitter partnered to introduce GfK Twitter TV Ratings in Germany, Austria and Netherlands, with the new service to provide insights into the frequency and reach of messages from Twitter […]