"AR" tag

Samsung launches the first AR poetry book for kids – „Selfie with the elfins” in Romania

The augmented reality and the new technologies are more and more present in the editorial world,multiplying the ways in which one can read and understand a text, through which one can enter the…

Orange, Google and Wildbytes create epic AR half-time show for Real Madrid vs Celta de Vigo

On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated soccer fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the…

Globalworth District | Music Edition to take place April 17th

Globalworth and One Night Gallery bring together music, visual arts and technology at the next edition of Globalworth District, the first art&tech “quarter” in Romania. The event Globalworth District | Music Edition, will…

18th Internetics will host a VR, AR and interactive installations exhibition

Alongside its 18th edition, Internetics – project initiated by The Institute and presented by UniCredit Bank – aims to celebrate the digital industry through a virtual reality (VR), augmented reality (AR) and digital…

One Night Gallery Kitră takes place September 26th

One Night Gallery presents this month the urban artist Kitră through a street surrealist exhibition hosted by Globalworth Art & Tech District. The artist’s distinct lines and forms will interact in abstract minimalist…

Globalworth hosts the first augmented art gallery with video mapping animation in Romania

Globalworth Tower transforms itself for 3 weeks (July 31st – August 24th) in the first augmented art gallery with video mapping animation in Romania, event that is part of Art & Tech District,…

AR creator Plattar launched in Australia

Plattar, the world’s simplest Augmented Reality (AR) creator, launched in Australia. The Plattar app builder and content management system provides users the ability to add digital layers of their own design to real-world…

Romanian Grapefruit starts 2016 with a new General Manager and a business reorientation

Romanian Grapefruit, digital user experience agency, started 2016 with 2 important changes: the appointment of a new General Manager – Georgiana Dragomir – and a reorientation of business exclusively towards digital and mobile…

DDB Chicago used AR and innovative packaging to promote McDonald’s sponsorship of FIFA World Cup

DDB Chicago and The Marketing Store worked together to create 12 new packaging designs for McDonald’s fries, each representing a different artist’s passion for the world’s biggest soccer tournament. This came after, as part of…

Lowe&Partners and Mobile Works made the 1st Augmented Street Art project in Romania for Beck’s

A 4 meters tall bottle of Beck’s right in the center of Bucharest and a screen inside where you can look and see Bucharest buildings coming to life with fantastic characters, those are…

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