Handball player Cristina Neagu, in a campaign for BRD in Romania
BRD and Cristina Neagu launched “Your most important supporter is you”, no matter it is accidents – in Cristina’s case – or the reality everyone is trying to adjust to. […]
Anzu and Axis Games’ Expanded Partnership Brings Programmatic In-game Ads to Esports League in Industry First
Anzu.io, provider of in-game advertising solutions, announced the expansion of its exclusive partnership with Axis Games, the developers of the popular game Axis Football and the newly formed Axis Football […]
Starcom launched the first netnographic study that analyses the transactions of the online communities during the pandemic
The world knows new connections. Some that it accepts, some that it doesn’t. The social nature ones transform themselves in a new civic attitude, the personal ones into a new […]
United Media Services is included in the Adweek’s Global Top 100: Fastest Growing Companies
The media agency is the only Romanian agency present in the prestigious top United Media Services was included in the annual Adweek Global Top 100: Fastest Growing Agencies that honors […]
FCB Inferno promoted Sharon Jiggins to CMO
FCB Inferno announced the internal promotion of Sharon Jiggins to Chief Marketing Officer, adding new business growth into her extensive remit alongside her account leadership responsibilities. Having been at the […]
Romania gets a Code of best practices in influencer marketing
In Romania, that has a mature influencer market, with over a decade of history, creative campaigns and dedicated events, IAB Romania and 2Performant continue their mission to contribute to local […]
A successful bet for Renault: The launch of the 1st “100% electric vehicles” town in France
Last July 21st, Renault inaugurated in the city Appy, the first “100% electric vehicle” town in France by providing each household with a New Renault ZOE. Imagined by Renault in […]
Peter Szyszko (White Bullet): In-housing programmatic? Don’t forget about internet safety
In-housing the buying and planning of programmatic advertising has been among the top priorities for many brands over the past year or two, says Peter Szyszko, founder and CEO White […]
Webstock 2020 takes place online, on October 8-9
Webstock, event targeting social media and online communication community in Romania, takes place online, on October 8-9, for the first time in its history. Same as during the last 12 […]
DDB° Paris launches a new OOH campaign for the 150th anniversary of Hennessy X.O
This year, Hennessy X.O. celebrates its 150th anniversary. To honour this legacy Hennessy has collaborated with DDB° Paris to create a unique campaign that evokes the viewer’s senses in a […]