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Disney creative head Helen Pak to chair Cresta jury 2025

Imagination to Bring Saudi Pavilion’s immersive ‘Good Water’ Vision to Life at London Design Biennale 2025

Effie Announces 2024 Global Effie Index, Unveiling the World’s Most Effective Marketers

Cohn & Jansen ranks 3rd among Independent Agencies in Europe on the Effie Index

The Webster Launches AI Campaign Debut with [AI]magination

Alfredo De Villa And Robert Teitel Launch Luchadores Productions

Disney creative head Helen Pak to chair Cresta jury 2025

Imagination to Bring Saudi Pavilion’s immersive ‘Good Water’ Vision to Life at London Design Biennale 2025

Effie Announces 2024 Global Effie Index, Unveiling the World’s Most Effective Marketers

Cohn & Jansen ranks 3rd among Independent Agencies in Europe on the Effie Index

The Webster Launches AI Campaign Debut with [AI]magination

Alfredo De Villa And Robert Teitel Launch Luchadores Productions

Tag: Activation

A piece of Denmark, rebuilt in Bucharest’ subway for Europe’s Day

The Embassy of Denmark and GolinHarris brought, on Europe’s Day, a part of Denmark’s culture and space in Bucharest, with an activation developed under the creative concept “House of Denmark”. On May 9th, […]

May 15, 2014June 9, 2014 Cristina Blanaru Events, PR

Pizza without pizza – an innovative activation from McCann Bucharest and Pizza Hut

Pizza Hut and McCann Bucharest launched the 1st pizza with edges that won’t be left in the plate. To highlight the qualities of the new Super Pan dough – a dough with edges […]

April 29, 2014February 16, 2015 Cristina Blanaru Ads, Creativity

On Valentine’s, BMF helped single people to not give a “flap”

BMF (Fine Manners Brigade), namely the bunch of guys working in Publicis Bucharest, decided to do something for single people on Valentine’s day so they won’t give a “flap” about […]

February 26, 2014October 15, 2020 Cristina Blanaru Events, Guerilla

Lidl scans kisses also offline, with Lidl’s Valentine Kiss

After launching the online app that scans kisses, Lidl went further, launching in 2 Bucharest subway stations Lidl’s Valentine Kiss, the offline version of the app that can be accessed […]

February 11, 2014June 9, 2014 Cristina Blanaru Digital & Media, PR

Sensorial tunnels at Romanian Black Sea, for Beck’s

A tunnel consisting of 4 Beck’s Green Lemon huge 4-meters tall bottles linked between them and different experiences targeting the 4 senses were brought together in Beck’s Green Lemon Sensations. The engagement […]

August 29, 2013 Cristina Blanaru Creativity

Stella Fridays to conquer Romania

Romanian advertising agency Lowe&Partners starts, in the end of August, a series of events that run under the umbrella “Stella friday”, a concept that will reach to the consumers in […]

August 27, 2013 Cristina Blanaru Creativity

“Courage à trois” – a daring activation concept from Lowe&Partners for La Festa 3in1

Creatives from Lowe&Partners Bucharest  made an original and courageous activation for LaFesta 3in1 during ADfel 2013, festival of branded entertainment, happenings and unconventional experiences organized by IQAds.ro. For 3 days, […]

August 21, 2013June 9, 2014 Cristina Blanaru Creativity

Amnesty International inaugurated House of Cards

Amnesty International inaugurated, on June 18th, a house of cards in Bucharest, in a location close to the University. Built by organization’s activists and representatives of Roma communities, the house […]

June 19, 2013October 15, 2020 Cristina Blanaru All News

G2 Romania handles BTL communication for Wu Xing

Wu Xing appointed G2 Romania to handle its BTL communication on conventional and unconventional channels, with the 1st campaign targeting students to make them aware of the launch of a […]

May 24, 2013June 12, 2013 Cristina Blanaru Creativity, Guerilla

Lowe rebuilt Staropramen’s beer factory in Bucharest’s Underground

Lowe&Partners recently made a project for Staropramen, building a beer factory inside Bucharest’s Underground, in Victoriei Station, in order to create a relevant brand experience. Aura Toma, Managing Director Lowe […]

April 11, 2013May 23, 2013 Cristina Blanaru Case Studies, Creativity

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