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Timișoara celebrates cultural dialogue with classical Chinese dance and Moutai refinement: “Beauty Beyond Words”

EUR 180,000 in financial support in the new edition of the Societe Generale Global Solution Centre’s “We Care Together” funding program

BUMBU: more than just rum, it’s the language of a generation. And it’s coming to Beach, Please!

Glow the Italian Way: KIKO Milano’s Self-Tan Collection for Radiant, Sun-Free Skin

Must be a Jameson. Authentic friendships are forged at Electric Castle

Pepco study: Romanians appreciate affordable prices, product diversity and easy access to stores

Timișoara celebrates cultural dialogue with classical Chinese dance and Moutai refinement: “Beauty Beyond Words”

EUR 180,000 in financial support in the new edition of the Societe Generale Global Solution Centre’s “We Care Together” funding program

BUMBU: more than just rum, it’s the language of a generation. And it’s coming to Beach, Please!

Glow the Italian Way: KIKO Milano’s Self-Tan Collection for Radiant, Sun-Free Skin

Must be a Jameson. Authentic friendships are forged at Electric Castle

Pepco study: Romanians appreciate affordable prices, product diversity and easy access to stores

Tag: Initiative

Initiative Romania relapses, transforms again Bucharest’s Xenofon street

  Romanian media agency Initiative relapsed and, for the second year in a row, gave a new color to Xenofon Street in Bucharest, Romanian capital’s only streets completely made out of […]

September 7, 2015 Cristina Blanaru Creativity, Guerilla

 SeniorHyper used the Black Widow and tarantulas to promote Romanian Natural History Museum

SeniorHyper, Romanian digital advertising agency part of Lowe Group Romania, signed the communication campaign promoting the live spiders and scorpions exhibition hosted by Romanian Natural History Museum “Grigore Antipa” from […]

March 31, 2015 Cristina Blanaru Creativity, Digital & Media

Beck’s and Lowe &Partners – expedition on Danube, from Regensburg to Giurgiu

The expedition of German prizes on Danube brought in Romania the awards of Beck’s Romanian national promotion, after a week of travel which consumers had the opportunity to watch in […]

August 26, 2014September 23, 2014 Cristina Blanaru Creativity

Everyday heroes will be honored in US, at Superman Hall of Heroes

Christopher Reeve, Shaquille O’ Neal, Jackie Robinson, FDNY Fire Commissioner Salvatore Cassano, marathon legends Dick and Rick Hoyt, National Teacher of the Year Jeff Charbonneau, and more were proclaimed heroes […]

May 15, 2014June 9, 2014 Cristina Blanaru Ads, Creativity

Lowe&Partners, GolinHarris and Initiative signed a “problem solving ” campaign for tocmai.ro

Lowe&Partners, GolinHarris and Initiative signed a “problem solving ” campaign for tocmai.ro, bringing Varu’ (The Cousin) in the scene, an all-problems solver that finds everything one needs at the right […]

December 3, 2013December 3, 2013 Cristina Blanaru Creativity

“A coin for you, a future for them”, a campaign signed by Graffiti Social Work and Kaleidoscope Proximity

Thousands of coins are thrown away by Romanian supporters before they enter Steaua’s games in this season of UEFA Champions League (UCL). Still, they won’t be lost anymore, but donated […]

October 3, 2013October 11, 2013 Cristina Blanaru CSR

Experiential marketing in the new Staropramen campaign developed by Lowe&Partners

Lowe&Partners Bucharest developed, for Staropramen, an experiential marketing campaign that entices the consumers to find the treasure of Prague. The promotional campaign is active between August 5th – September 29th, […]

September 16, 2013November 12, 2013 Cristina Blanaru Creativity

Media Fact Book Initiative 2013: Performance media – biggest increase of ad budgets attracted in 2012

Initiative Romania launched Media Fact Book 2013, the 17th edition of the study that makes a complete analysis of Romanian media market, highlighting market’s transformations during 2012 and perspectives and […]

June 21, 2013June 9, 2014 Cristina Blanaru Ads, Business, Creativity, Digital & Media, Media, Mobile, Social Media, Studies

Beck’s label project developed by Lowe & Partners – over 7,000 creations submitted in the contest

Lowe&Partners offered the chance to the most creative 4 Romanians to draw the new Beck’s label, to appear on the market this summer and reach to millions of consumers, in […]

May 8, 2013May 23, 2013 Cristina Blanaru Creativity

Romanians join “Suspended Coffee” movement

Suspended coffee is a movement of generous people that started amplifying in Europe, with some of Romanian pubs already involved in this initiative, showing that good deeds are valuable. The initiative’s […]

March 29, 2013April 16, 2013 Cristina Blanaru CSR

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