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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Tag: campaign

UPDATED: TBWA Paris and Else signed the first advertising campaign for Fontyou

TBWA Paris and Else signed the first advertising campaign for Fontyou, the first web app that allows designers and agencies to manage all their fonts cloud print. Entitled “Fresh fonts are on […]

April 18, 2015July 13, 2015 Cristina Blanaru Ads, Creativity

Fred & Farid Paris and Diesel launched Loverdose Red Kiss digital campaign

Fred & Farid Paris signs the new Diesel Loverdose Red Kiss (the new Diesel feminine fragrance) digital campaign, which also includes a dedicated website, Loverdose Red Kiss Experience In this stream […]

April 15, 2015July 13, 2015 Cristina Blanaru Ads, Creativity, Digital & Media

Mekanism, creatively involved in The North Face’s “I train for…” campaign

Mekanism was involved in creating several of  the creative assets for “I train for” campaign, initiated by The North Face for its recently-launched Mountain Athletics line. Mountain Athletics is all things training […]

April 15, 2015July 13, 2015 Cristina Blanaru Ads, Creativity

Pepsi Challenge in Romania sees Romanian music composer joining the global brand ambasadors

Pepsi Romania launched “Pepsi Challenge” as part of an ambitious global movement challenging Pepsi fans to experience life in a different manner. In the Romanian campaign, music composer Marius Moga joins […]

April 9, 2015July 13, 2015 Cristina Blanaru Ads, Creativity

ROTHCO & Daintree Paper Boosts Irish Marriage Equality Debate with ‘Shred of Decency’ Confetti

Creative agency ROTHCO has teamed up with Dublin-based paper company Daintree in a radical new campaign in support of same-sex marriage in Ireland and they have created confetti from ignorant […]

April 7, 2015July 13, 2015 Cristina Blanaru Ads, Creativity

A new assortment of Mirinda, communicated with an ad campaign in Romania

Mirinda introduced on the Romanian market a new pear drink, a product completing the range of Mirinda soft drinks which also includes flavors like orange, lemon and grapes. During the […]

April 7, 2015 Cristina Blanaru Ads, Creativity

 Romanian Propaganda rebrands radio station

Propaganda Brand new, branding division of Romanian independent advertising agency Propaganda, received the task to rebrand Romanian radio station Gold FM, with the brief stating the station keeps the name […]

April 7, 2015 Cristina Blanaru Ads, Branding, Creativity

Romanian BPN, awarded bronze at The Internationalist Awards for Innovation in Media, New York

The media strategy proposed and implemented by BPN Romania for Zizin campaign #dacupace was awarded Bronze at 2015 edition of The Internationalist Awards for Innovation in Media, New York. This […]

April 6, 2015July 13, 2015 Cristina Blanaru Festivals & Awards, Media

GAV and Happy Tour have “Nothing to hide” 

GAV, Romanian advertising agency handling communication for Happy Tour Group, signed the creative concept and the digital strategy of client’s new campaign, “Nothing to hide”, which takes place exclusively online […]

April 2, 2015April 2, 2015 Cristina Blanaru Creativity, Digital & Media

 SeniorHyper used the Black Widow and tarantulas to promote Romanian Natural History Museum

SeniorHyper, Romanian digital advertising agency part of Lowe Group Romania, signed the communication campaign promoting the live spiders and scorpions exhibition hosted by Romanian Natural History Museum “Grigore Antipa” from […]

March 31, 2015 Cristina Blanaru Creativity, Digital & Media

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