Tag: analysis
Top automotive brands with the biggest advertising volume in the first five months of 2013
Despite the negative forecasts on market’s evolution, car makers keep promoting their products. mediaTRUST made an analysis and spotted the most visible car brands, from advertising’s point of view, during […]
mediaTrust analysis: Antena 3 – most frequently quoted media source
mediaTRUST made a top of the most quoted media sources in April, with Antena 3 and Hotnews.ro topping the rankings, while Romania TV also made its way to the first places. […]
BRAT: Over half of Romanians access internet also from another place than home
As the internet usage increased continuously in Romania during the last couple years and became a mainstream channel, its penetration among people aged 14-74 y.o. living in urban areas reached […]
Romanian media gave extensive attention to Eurovision 2013
The 58th edition of the European song contest Eurovision has been extensively debated in the media and has generated many controversies, according to a mediaTrust report that presents the musical event’s visibility […]
TreeWorks launched fbMonitor – Facebook pages monitoring and analysis platform
TreeWorks completes its portfolio of social media analysis products with a new product, fbMonitor. The platform offers companies the possibility to acknowledge the efficiency of their communication efforts within their […]
mediaTRUST: Romanian tourism visibility in advertising in the first four months of 2013
Tourism visibility in advertising has recorded a positive evolution in terms of number of advertisements displayed by the media, according to a mediaTrust analysis. During the period January 1 – […]
Starcom MediaVest Romania: Mothers have more to do in less time
Starcom MediaVest Group continued its infographics series with a new study, Modern Tech Mums. The infographic presents data on the effects modern technologies have over family life and, especially, over […]
Romanian GolinHarris analysis: Why is Harlem Shake a viral?
Romanian specialists of GolinHarris’ The Bridge made an analysis of Harlem Shake phenomena, the most en vogue viral of the moment. According to Anca Bundaru, Digital Manager GolinHarris, the Harlem […]
Anca Budaru, Digital Manager GolinHarris Bucharest: Social Media in 2013
In analysis published within 2013 Media Recap, an e-book recently release by Golin Harris Bucharest and Alex Ciuca, Anca Bundaru, Digital Manager GolinHarris Bucharest, is making an analysis on social […]
ZeList Monitor: Romanian Black Friday, 4 times more visible in 2012 than last year
Black Friday, the American imported event that represents the start of winter holidays discount season, was mentioned 31,457 times in Romanian social media and had a total estimated viewership of […]